Required Skills & Experience

• 15+ years of B2B marketing experience

• Communications/Public Relations experience - setting and executing strategic communication plans

• Strategic mindset - strategy creation and execution experience

• Brand experience - developing and executing comprehensive brand strategies

• Directorial level leadership experience - particularly in branding and communications/PR

• Event planning and execution experience

Metrics, reporting, and lead management experience

Nice to Have Skills & Experience

• Focused experience in data and technology within Financial Services

• Eloqua & Salesforce for marketing and automation

• MBA in Marketing Communicates

• Strong experience in digital marketing

Bilingual (French)

Job Description

We are seeking a dynamic and experienced individual to operate as the Senior Marketing Director for a major credit reporting agency in Canada, with a focus on Brand and Public Relations (PR). The ideal candidate will have a minimum of 15 years of B2B marketing experience, preferably focused on data and/or technology in Financial Services. This role involves working closely with a dynamic communications team to build and protect the company's reputation within the Canadian market and on a global scale. The candidate must have strong communication expertise, business acumen, and people skills, and will be responsible for setting and executing strategic communication plans.

Brand Strategy and Positioning:

Develop and execute comprehensive brand strategies to enhance the company's market presence and reputation, ensuring brand consistency across all marketing and communication channels.

Collaborate with international communications and local PR agencies to establish and execute short- and long-term communication strategies.

Build strong relationships with colleagues across various departments, including regional leadership, to address communication requests and opportunities.

Ensure thorough understanding of sub-vertical markets, the company's solutions, and unique value propositions to inform actionable marketing and product marketing plans.

Use segmentation and effective marketing programming to increase customer lifetime value and minimize attrition.

Public Relations:

Develop and lead public affairs communication programs to articulate and amplify the company's points of view on industry topics.

Manage media relations, including developing press releases, media kits, and handling media inquiries, while building and maintaining key media outlet and industry influencer relationships.

Monitor and analyze media coverage to inform PR strategies and tactics.

Develop crisis communication plans and manage communication during crises to protect the company's reputation.

Campaign Design and Collaboration:

Partner with the marketing team to develop and execute cross-channel strategic marketing plans/programs for Canada, including PR, events, social, web, email, and other channels.

Collaborate closely with thought leadership content creators on go-to-market execution.

Partner with product, sales, and field marketing on go-to-market strategy, execution, and deliverables.

Create distribution plans for each campaign depending on campaign objectives.

Vet and secure advertising opportunities, coordinate with the internal communications team to amplify appropriate programs and results across the associate base.

Support brand marketing initiatives and participate in the three-year planning process.

Event Support and Management:

Plan, coordinate, and execute events that align with the company's brand and marketing strategies.

Manage event logistics, including venue selection, vendor management, and budget oversight.

Collaborate with internal teams to ensure seamless event execution and post-event follow-up.

Project Management, Goals, and Budget:

Manage Canada-specific marketing programs from start to finish, including strategic direction, creative, execution, goal development, and measurement.

Ensure integrated marketing and communications plans include key messaging, positioning, channel spend allocations, and measurable objectives.

Develop creative briefs and inform cross-functional teams of audience specifics, campaign objectives, and measurement metrics.