Head of Marketing

In-office - Old Port, Montreal

About NXTRND

Founded in 2018, NXTRND (short for "Next Trend") is an innovative football accessories and equipment brand based in Montreal. We're athlete-obsessed-designing gear players actually want, based on their real needs and feedback. Our mission is to serve athletes better and redefine how football looks and feels-on and off the field.

The Role

We are seeking a dynamic and visionary Head of Marketing to lead NXTRND's overall marketing strategy, driving brand growth, customer acquisition, retention, and market expansion. This senior leader will oversee a team and manage execution across channels to enhance brand equity, boost engagement, and accelerate revenue, combining big-picture thinking with data-driven decision-making in a fast-paced, entrepreneurial environment.

What You'll Be Doing

• Lead NXTRND's end-to-end marketing strategy across brand, growth, and retention

• Define and evolve NXTRND's brand positioning, ensuring it resonates with athletes and differentiates us in the competitive landscape.

• Manage a cross-functional marketing team and set clear KPIs

• Drive and optimize campaigns across all channels (social, paid, content, email, SEO/SEM)

• Collaborate with Product, Sales, and Creative to launch new products and stories

• Analyze market trends and customer data to identify new opportunities

• Maintain and track the marketing budget for max ROI

• Build a bold brand that athletes and fans connect with

What We're Looking For

• 7+ years in brand or growth marketing (sports, eCom, or consumer products preferred)

• Proven success scaling a brand and delivering measurable results

• Strong leadership and team management experience

• Deep knowledge of brand strategy, storytelling, and performance marketing

• Data-driven with an eye for design and creative

• Passion for sports, design, or youth culture is a strong asset

• A player-coach mentality-you can lead, but you're not afraid to get hands-on

Job Details

Location: Old Port of Montreal (in-office)

Type: Full-time

Experience: Senior (7+ years)

Ready to Lead the Next Trend?

Apply with your resume and a short note on why this role speaks to you.

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