We are seeking a seasoned Marketing Automation Product Specialist to lead and support the evolution of our client's digital web experience. This role is ideal for a strategic thinker with hands-on experience in digital marketing, web analytics, and content management systems-especially within regulated industries such as financial services.

As a Product Specialist, you will work cross-functionally with marketing, sales, UX, development, and compliance teams to deliver high-quality digital experiences that are user-focused, data-informed, and aligned with business goals.

This is a 12-month contract which has potential to extend for an additional 12-months after the initial contract period. The role requires the Product Specialist to work onsite at our client's office in downtown Toronto 4 days per week (Monday - Thursday).

Key Responsibilities

• Collaborate with marketing, sales, and compliance stakeholders to gather, analyze, and refine business requirements for website enhancements.
• Manage and triage content and functional requests, ensuring alignment with brand, legal, and accessibility standards.
• Support the Product Owner with backlog grooming, user story creation, and user acceptance testing (UAT) across multiple regions and instances.
• Analyze behavioral data using platforms like Google Analytics to provide actionable insights for improving user engagement and conversions.
• Partner with UX designers, developers, and QA analysts to ensure timely and high-quality project delivery.
• Assist with SEO strategies, site tagging, and campaign tracking in partnership with digital marketing teams.
• Conduct content audits, analytics reviews, and post-launch retrospectives to drive continuous improvement.
• Coordinate with digital marketing platform owners (e.g., CRM, marketing automation, social) to ensure effective website integrations.

Requirements

Experience (Must Have):

• 10-15 years of experience in digital product management, web analysis, or digital marketing.
• Experience in a regulated environment (e.g., financial services) is strongly preferred.
• Hands-on expertise with Content Management Systems such as dotCMS, WordPress, Adobe Experience Manager, or Sitecore.
• Experience with marketing automation platforms like Salesforce Marketing Cloud, Eloqua, or HubSpot.

Technical Skills (Must Have):

• Proficiency in CMS platforms (dotCMS, WordPress, Adobe Experience Manager, Sitecore).
• Working knowledge of marketing automation systems (Salesforce Marketing Cloud, Eloqua, or HubSpot).

Technical Skills (Nice to Have):

• Google Analytics (GA4) experience for behavioral data analysis and performance tracking.

Bonus Skills & Experience

• Familiarity with financial product structures (mutual funds, ETFs, institutional mandates).
• Experience working with component-based design systems or digital libraries.
• Knowledge of compliance workflows and legal review processes for web content.
• Understanding of Agile methodologies, including backlog management, QA coordination, and stakeholder demo facilitation.
• Strong grasp of digital accessibility standards (e.g., WCAG).

Why Join Us?

This is an opportunity to play a pivotal role in shaping a best-in-class digital experience for a recognized banking brand in Canada. If you are passionate about bridging marketing, technology, and user experience in a collaborative environment, we'd love to hear from you.

Please submit your resume and a brief cover letter outlining your relevant experience and interest in the role.