About The Role

5th business Group of Agencies-which includes Clever Samurai, 360 Leads, Pinch Social, Golden Word, and future agency partners-is seeking a strategic and creative Growth Marketing Manager to lead digital-first lead generation and engagement initiatives.

This isn't about mass marketing or automated spam. It's about developing and executing intelligent, tailored, data-driven campaigns that spark high-quality conversations with the right decision-makers in Canada and the U.S. You will play a key role in designing cross-agency pathways to attract new clients into our ecosystem, with a focus on thoughtful LinkedIn, email, and social-first strategies.

What You'll Be Responsible For

Strategy and Execution

• Develop and implement intelligent growth strategies that support each agency's business development goals and contribute to the overall group's lead funnel.
• Identify high-value target markets and design segmented campaigns that position each agency as a center of excellence in its category.

Email & LinkedIn Marketing

• Build, test, and manage targeted outbound campaigns (e.g., cold emails, warm nurture flows) using tools like Pipedrive and other automation platforms.
• Create customized outreach messaging that resonates across verticals (e.g., tech, healthcare, CPG, sustainability, real estate, hospitality).
• Monitor deliverability, engagement metrics, and continually optimize performance.

Digital Events & Webinars

• Plan, promote, and help execute high-value digital events-including thought leadership webinars, educational sessions, or virtual roundtables-with the goal of lead capture and qualification.
• Collaborate with agency stakeholders to develop compelling themes, secure speakers, and coordinate pre- and post-event communications.
• Own the promotion strategy (email, LinkedIn, paid, etc.) and follow-up flows to maximize registration, attendance, and pipeline impact.

Profile & Content Optimization

• Collaborate with leadership and business development to optimize LinkedIn profiles, company pages, and outreach templates to reflect brand positioning.
• Generate and curate compelling thought leadership content to support outreach, such as short posts, carousel assets, or short-form video ideas.

Social and Paid Media Tactics

• Coordinate paid and organic LinkedIn campaigns, including sponsored content and InMail, aimed at top-of-funnel engagement.
• Assist in coordinating campaigns that bridge PR/social with performance media for maximum awareness.

Data, Insights & Reporting

• Build and refine prospecting lists with attention to ICPs, job titles, sectors, and funding signals.
• Oversee data hygiene within Pipedrive and integrations with outreach platforms.
• Report on KPIs weekly and quarterly, translating insights into actionable pivots or enhancements.

What You'll Bring

• 3 - 5 years in B2B digital marketing, demand generation, or growth-focused roles, ideally in a marketing agency or consultancy setting.
• Expertise in running smart, targeted outreach campaigns-not mass email marketing.
• Comfort working across verticals with an understanding of agency-style positioning and services.
• Strong writing and copyediting skills; ability to tailor tone and message for diverse buyer personas.
• Familiarity with tools like Pipedrive, Apollo, Hoovers, Sales Navigator, Instantly, or comparable platforms.
• Strategic mindset, entrepreneurial approach, and passion for helping creative businesses grow.

What We Offer

• Competitive salary and benefits package
• Health benefit plan
• Paid time off and flexibility
• Creative autonomy and the chance to shape a new role across a family of growing agencies
• Exposure to a wide range of industries and agency disciplines across marketing, PR, creative, and strategy

This is a Hybrid Role

The person hired for this role is expected to work three days in the office and two days from home.

About 5th business Group

5th business is a group of integrated marketing, strategy, communications, and sales agencies. We help our clients build sustainable business advantage through high-performing marketing solutions and strategic creativity. Our family includes:

• Clever Samurai - B2B marketing and communications
• 360 Leads - Multichannel lead generation and sales support
• Pinch Social - Social media strategy and management
• Golden Word - Public relations and brand storytelling

We help brands differentiate - and grow smarter.

How to Apply

Email your resume and cover letter in MS Word or PDF format to:

We appreciate all applications, but will only contact those selected for an interview.