We are looking for a bilingual (English & French) Social Media Strategist to work alongside a team of strategists, account managers, designers, and content experts to develop and execute best-in-class, digital-first, social media strategy for Global Wealth with a focus on Global Asset Management. You must possess strong knowledge of the social media space and have a love for all things digital. You will be responsible for contributing to the overall success of the Global Wealth's Content & Social teams in Canada ensuring specific individual goals, plans, and initiatives are executed and delivered in support of the team's business strategies and objectives and ensure all activities conducted are in compliance with governing regulations, internal policies, and procedures.

• Champion a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.
• Contribute to an inclusive work environment.
• Be accountable for supporting the implementation and optimization of Global Wealth's Social Media strategy.
• Define relevant social media KPIs, measure, and analyze ongoing progress for future optimizations.
• Oversee social media content development, including ideation, creation, social copywriting, content calendar management, and publishing of social-first content.
• Work with multi-media designers to ensure content is informative, engaging, and entertaining.
• Strong understanding of social paid media to ensure content is timely, engaging, and targeted to the relevant audience.
• Stay up to date with the latest social media best practices, partners, trends, tools, and technology.
• Develop strong relationships with relevant influencers across Canadian markets to activate campaigns and initiatives.

Qualifications

Candidate Requirements/Must Have Skills:

• English / French bilingual - ability to copywrite for social media in both languages
• 5+ years of experience as a Social Media strategist - agency or brand side
• Deep understanding of social media metrics and best practices
• Experience managing and developing social media content calendar for a brand
• Advanced platform knowledge, including TikTok, Instagram, Facebook, X, LinkedIn, Threads, Pinterest, and Snapchat.
• Strong writing skills are required

Required Skills

• Experience working with asset management firms
• Spanish speaking
• Familiarity with social media paid acquisition