Responsibilities:

Lead and mentor the Sales Development team, ensuring alignment with the advertiser growth objectives.

Develop and implement effective outreach strategies using email, LinkedIn, and call campaigns.

Monitor and optimize lead qualification processes, ensuring high conversion rates.

Track SDR performance metrics (calls, meetings booked, response rates, conversion rates).

Work closely with Account Managers to ensure seamless lead handoff and pipeline management. Drive sales enablement initiatives, providing SDRs with training, scripts, and industry best practices.

Implement and refine automation tools (Salesforce, HubSpot, Outreach, etc.) for sales prospecting.

Conduct regular 1:1 coaching sessions, performance reviews, and SDR development plans.

Prepare and present weekly sales pipeline reports to stakeholders.

Stay updated with the advertising products and industry trends to tailor sales outreach.

Skills & Qualifications:

4+ years of experience in Sales Development, Business Development, or Lead Generation.

2+ years of experience leading SDR teams, driving revenue through lead qualification.

Strong expertise in CRM tools (Salesforce, HubSpot, LinkedIn Sales Navigator, Outreach).

Exceptional communication and coaching skills.

Data-driven mindset with a passion for sales strategy and optimization.