Job Title: Social Media Coordinator

Department: Marketing

Reporting to: Director of Marketing

Location: Bloomex Headquarters, with the option for remote work

Company Overview:

Bloomex is a premier player in the floral and gift retailing sector, boasting a significant footprint across Canada, Australia, and New Zealand. Our direct-to-consumer approach in floral and non-floral gift production sets us apart, highlighting our commitment to product excellence and superior customer service. As we navigate our journey of international expansion, we aim to solidify our position on the global stage. At Bloomex, we prioritize talent development, nurturing a culture of growth, collaboration, and innovation, all while adhering to our foundational values of integrity, customer satisfaction, and perpetual enhancement.

Position Summary:

The Social Media Coordinator is an integral component of the Bloomex marketing team, responsible for crafting and maintaining Bloomex's social media presence. This role involves generating engaging, brand-aligned content across multiple platforms to foster community growth, enhance brand awareness, and boost customer engagement. The ideal candidate will bring creativity, strategic planning skills, and a deep understanding of social media trends to effectively communicate our brand's story and values.

Key Responsibilities:

1. Content Creation and Management:

• Develop and implement a content calendar to maintain a consistent posting schedule across platforms such as Facebook, Instagram, TikTok, YouTube Shorts, and Pinterest.
• Create captivating content that aligns with Bloomex's brand voice and audience interests, including flower care, behind-the-scenes looks, and promotional information.

1. Audience Engagement:

• Actively engage with our community by responding to comments and messages, fostering a positive and interactive brand presence.
• Manage customer service inquiries on social media, directing customers to appropriate channels when necessary.

1. Performance Monitoring and Reporting:

• Use analytics tools to track engagement metrics, audience growth, and content performance, adjusting strategies as needed for optimization.
• Report on social media performance, providing insights and recommendations to the marketing team.

1. Brand Voice and Messaging:

• Ensure all social media content reflects Bloomex's authoritative yet approachable brand voice, maintaining consistency across platforms.
• Monitor trends and audience feedback to keep content fresh and relevant.

1. Collaboration and Innovation:

• Work closely with the marketing team to integrate social media strategies with broader promotional campaigns.
• Explore and recommend new social media tools, platforms, and strategies to enhance brand visibility and engagement.

1. Influencer Outreach, Negotiation, and Management:

• Identify and engage with influencers and content creators who align with Bloomex's brand values and target audience.
• Negotiate partnerships and collaborations, managing contracts and agreements to ensure mutual benefit.
• Oversee influencer campaigns from concept to execution, monitoring performance and managing relationships to foster long-term collaborations.

Qualifications and Skills:

• Proven experience in social media management, content creation, or a related field, preferably within the retail or e-commerce sector.
• Strong understanding of social media platforms, trends, and analytics.
• Excellent communication and writing skills, with the ability to craft engaging content.
• Creative and strategic thinker with the ability to work independently and as part of a team.
• Familiarity with content scheduling and analytics tools, such as Cloud Campaign.
• Ability to manage multiple projects simultaneously and adapt to changing priorities.