Our client is a world leading social media company based in California with an office in Toronto.

They want to hire an Analytics Lead who will work out of their downtown Toronto office full-time.

This is a 15-month contract role with the possibility of rollover to permanent. You are required to be in the office 3-4 days a week.

What you'll do:

• Be the primary driver of performance improvement across top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping
• Lead measurement, research, and learning plans for key clients in support of their media objectives and the long-term growth of the partnership
• Develop a strategy, prioritization, and roadmap for ads measurement and insights product for their industry or verticals.
• Collaborate with Product Management, Product Marketing, and Engineering teams to support the development, targeting, performance goals, testing, analysis, reporting and adoption tracking of new products
• Work closely with Product and R&D teams to identify, prototype and scale new solutions or capabilities for the broader Marketing Science team
• Conduct in-depth analyses of ads performance data to identify key performance drivers within the product vertical
• Address acute performance challenges with actionable insights and strategic recommendations
• Build measurement capability and advocacy across assigned vertical and with cross-functional partners

Knowledge, Skills & Abilities:

• Ability to structure and conduct analyses to generate insight and recommendations
• Clear and concise communication; comfortable with presenting insights and recommendations to senior stakeholders
• Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem
• Subject matter expertise in at least one of the following areas; conversion lift, brand lift, web DR, MMPs, SKAN or econometrics modeling
• Understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques
• Proficiency with advanced analytical tools (e.g. SQL, R, Python)
• Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling
• Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and their value-proposition
• A strong understanding of the digital advertising and measurement ecosystem
• Understanding of the product management lifecycle (planning, development, launch, post-launch)

Minimum Qualifications:

• Bachelor's degree in a quantitative or business field or equivalent years of experience
• 5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
• Experience in marketing science, product strategy, ads measurement for one or more of the following verticals: Web DR and secondary preference for Brand, App, and/or DPA

Preferred Qualifications:

• Advanced degree in business, math, economics, engineering or a related field
• Direct work experience with top performance or brand advertisers
• Experience with ads measurement for one or more of the following verticals: Brand, Web DR, App, and/or DPA
• Experience building and influencing client or partner relationships, and working cross-functionally with Product Management, Product Marketing and Engineering teams
• Expertise in managing product lifecycles, making go/no-go decisions and driving product adoption
• Experience with team or peer leadership and development