If you're an experienced Marketing Analyst who wants to help change the world, we want to meet you!

About Pok Pok

Pok Pok is on a mission to raise the next generation of creative thinkers.

We're the team behind the Apple Design Award-winning kids app, Pok Pok (Apple named us one of the world's best apps, too)! We design educational, digital toys that empower kids to think outside the box, dream big and experiment freely. We believe in making digital play as accessible, creative and educational as the toys we grew up playing with on the floors of our living rooms.

Pok Pok is an equal opportunity employer that is committed to diversity and inclusion. We encourage people of all races, religions, genders, abilities and sexual orientations to apply. We want the products we develop to reflect the diversity of the world we live in, and it starts with our own team.

About the Role

As a Marketing Analyst, you will play an integral role in the success of our company. You will work closely with our Marketing and Growth teams to help us navigate mobile attribution, gather user insight and empower Pok Pok to scale faster than ever!

We're looking for someone who is motivated by our mission, is ready to work hard and is eager to affect positive change in our world, one young mind at a time. If you're an experienced Marketing Analyst, a spreadsheet whisperer and an attribution master, keep reading!

This is a Toronto-based position with the flexibility to work from home and/or remotely as needed. Candidates must live in Ontario, come into our office as needed and be able to legally work in Canada.

Responsibilities

• Build spreadsheets and dashboards that make key KPIs easily accessible, helping marketing teams quickly visualize performance, identify trends, and uncover insights
• Along with our user acquisition team, design incrementality and holdout tests to validate the efficiency of our marketing mix
• Build models and frameworks to assess ROI, CAC, and marketing contribution to revenue across various advertising channels
• Build media mix model to identify the incremental impact of each marketing channel
• Connect marketing data with anonymized product data to better understand the LTV of our users based on their acquisition channel, and help identify key data points we should track that can provide stronger signals for campaign optimization
• Proactively run analysis to gather insights that will help us optimize our marketing spend
• Diagnose and resolve discrepancies between internal data systems and external analytics platforms like Singular, ad platforms, and Mixpanel

You have:

• A minimum of 3+ years of experience in marketing analytics, especially in a B2C context (ideally for a mobile app)
• Hands on experience designing and implementing marketing mix modelling solutions
• A great knowledge of the major ad platforms: Meta, Google, TikTok, Ironsource
• Experience with SQL (Python or scripting languages are a plus)
• Familiar with all major marketing metrics (ROAS, LTV, CAC, Churn, etc.)
• Experience with Looker, Mixpanel or similar tools
• Bachelor's in Marketing, Business, Analytics, or related field
• Exceptional written and oral communication skills
• A knack for self-starting; you are confident in your abilities and don't require micromanagement to work effectively
• Ability to set priorities and execute high quality work in a dynamic start-up environment

Additional skills that will be very useful on the job:

• Experience with subscription products
• Experience working in a privacy-focused environment
• Knowledge of kids apps and/or experience working on products for kids

More About Us

We're a small team of passionate, experienced creators based in Toronto. We love cats, music, travel, video games, kids, cooking, yoga, building robots, going to museums, talking about things we're watching right now and playing with old toys. We're from all walks of life and are convinced that's our secret sauce. We're a female-founded company, too!

A few more awesome things about this role:

• You'll have the unique opportunity to build, grow and make your mark joining a fast-growing start-up early on
• Work from our beautiful brick-and-beam office in the downtown core within walking distance to the Eaton Centre, St. Lawrence Market and Union Station
• Enjoy flexible working hours and arrangements, including working from home
• Competitive compensation including employee stock options
• We offer 3 weeks of paid vacation and a 2 week office closure during the holidays because life outside of work matters!
• We love field trips and like to go playtest with kids in our community, go on fact-finding trips for toy research, and learn about cool stuff at science centres, museums and toy stores. We have no fun at all.

Our Hiring Process

Tell us why you think this role is a good fit for you.

Send your resume and cover letter to our team at and share something interesting about yourself that we can't find on your resume. Please note that we will only review applications that have been emailed to us.

If we're interested in moving forward, you'll get a very enthusiastic message from us to invite you to meet our team and chat more.