We sell crypto hardware-but that's only half the story. What truly sets us apart is that we've also built the proprietary software that powers and manages it. Our customers don't just receive a product-they get access to a powerful platform that no competitor offers. This tight integration between hardware + software gives users real insights, better returns, and a seamless experience that others simply can't replicate.

We're growing fast and looking for a Paid Ads Specialist to scale our ad performance across major platforms. If you live and breathe CAC, ROAS, and funnel metrics-and want to market a product that actually stands out-you'll feel right at home.

What You'll Do

• Plan, launch, and optimize campaigns on Meta, Google, YouTube, TikTok, and other platforms
• Own performance KPIs like CPA, ROAS, CAC, and LTV
• Collaborate with the creative team on hooks, copy, ad variations, and new formats
• Segment and retarget users across funnel stages with the right messaging
• Run ongoing A/B tests for creative, landing pages, audiences, and offers
• Analyze campaign performance in tools like GA4, Meta Ads Manager, Shopify, and Triple Whale
• Build and share weekly dashboards with clear insights + next-step experiments
• Stay on top of platform changes, emerging ad trends, and what's working in crypto/e-comm

What You Bring

• 2-4 years of experience managing paid ad campaigns for e-commerce brands
• Proven success scaling campaigns above $10k/month with strong ROAS
• Experience working with Shopify and understanding DTC-style funnels
• Strong understanding of data, attribution, creative testing, and customer journey mapping
• Hands-on experience with UGC ads, influencer content, or educational product videos
• Bonus if you've marketed hardware, Web3, or technical products

Nice-to-Have

• Familiarity with platforms like Triple Whale, Motion, Northbeam, Postscript
• Experience marketing a product with both hardware and software components
• You're confident writing creative briefs or providing feedback on copy/design
• Knowledge of crypto mining, rewards platforms, or DePin ecosystems is a plus

Why Join Us

• A one-of-a-kind product with massive potential in a booming niche
• A fast-moving, entrepreneurial team that loves testing and iterating
• Ownership over key growth channels-your wins will be felt across the company
• Flexible remote setup + performance bonuses
• Opportunity to grow into a senior role or performance marketing lead