Senior Strategist

About Mint

We're an independent creative agency made of culture creatures with multidisciplinary expertise across all major marketing disciplines.

Driven by creativity and inspired by humanity, we focus on brand love between companies and people. Our best work is done through true partnership, as an extension of and advisor to our clients.

At Mint, everyone is welcome! We're all about diversity and inclusion-it doesn't matter where you come from or your background. We want you to feel at home and empowered to be yourself. Need accommodations? We will do our best; you have to let us know.

Our diverse team is what makes us strong.

Our Values

• Empathy - We believe the work is better when we consider the world through the eyes of others.
• Optimism - We believe in the good above all else: the good in people, the good in the world and our future.
• Audaciousness - We are brave enough to try the untried and unexpected. And we dare always to follow through.
• Progressiveness - We fear the status quo, so we break conventions and push to evolve, innovate and disrupt.
• Kindness - We are respectful, honest, transparent, inclusive, social and good to each other.

What we do: Advertising, Design & Branding, Strategy, Social, Digital, Content, Experiential, PR and Talent & Influencer.

Now, let's get to the role.

North Star: As a Senior Strategist, you will be responsible for distilling clarity from chaos to achieve your clients' business goals. In this role, you will understand your clients' business and brand problems and develop the best possible approach, from research to brief to comms plan to report, to solve them.

The Senior Strategist will be responsible for the following:

• Lead assigned strategic planning projects from start to finish with the support of the Group Strategy Director
• Collaborate with Creative, Client Service, Production, and PR to deliver best-in-class, subversive work for your clients
• Dive deep into the culture, category, and consumer trends surrounding your clients' businesses to mine actionable, compelling insights that inspire brand platforms, creative briefs, and go-to-market plans
• Produce inspired creative briefs that drive strong creative work
• Develop communications and connections plans that showcase how the creative idea is communicated across platforms, along with key success metrics, and shepherd them through the creative process
• Create strategic planning documents and POVS to support and achieve client and agency goals
• Outline problems and set desired outcomes by conducting research, digging into data and trends
• Facilitate brainstorming sessions, collaborative sessions, extensive strategy and tactical planning exercises where needed
• Ability to collaborate with individuals and clients at every level
• Support the Group Strategy Director by mentoring junior team members to help them grow their skill set and passion for the discipline
• Multi-task across simultaneous projects and deadlines, collaborating with appropriate team members

Skills, Abilities and Experience:

• A master's degree in culture trends with 5+ years prior experience in brand strategy in a creative agency environment, creating impactful work; specifically, I have a background in integrated planning (digital, social, TV, audio, experiential, PR)
• Demonstrable track record in distilling insights from cultural, category, and consumer trends into practical strategies and creative work for clients. Equally comfortable above and below the line tactics
• Collaborator in mind and heart, working well to inspire creative excellence
• Strong research skills
• Strong written and oral communication skills to help develop presentations as well as present strategic and tactical plans to clients and internal teams
• Proven application of integrated content strategies to meet and exceed business targets.
• Exceptional analytical ability to develop insight from data and plan next steps across channels
• Instinctually insightful with a critical lens and innovative mind
• Strong storyteller with refined presentation skills
• Creative thinker, understanding best practices in multiple channels
• Strong strategic, analytical, management and organizational skills
• Ability to actively listen, ensure understanding, and adaptability
• Ability to work well under pressure and multitask in a fast-paced environment