Location: Toronto, ON (Craig's Cookies Corporate Headquarters)

Reports to: Director of Marketing

As the Marketing Coordinator at Craig's Cookies, you will play an integral role in executing and amplifying our brand's voice across digital channels-with a strong emphasis on social media. You'll partner closely with the Director of Marketing to develop, implement, and track campaigns that drive customer engagement, support franchise partners, and fuel the growth of our Canadian bakery chain.

Key Responsibilities

Social Media Management (60%)

• Develop, curate, and schedule engaging content across platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn).
• Monitor and respond to comments, messages, and community conversations in a timely, on-brand manner.
• Analyze social media performance metrics; prepare weekly/monthly reports with insights and recommendations.
• Stay up to date on social media trends, platform updates, and emerging features to optimize content strategy.
• Occasional travel to retail locations is required for content creation and participation in weekend grand opening events.

Campaign Coordination (20%)

• Assist in planning and executing integrated marketing campaigns (email, digital ads, in-store promotions).
• Coordinate asset creation (copy, imagery, video) with internal teams and external vendors.
• Maintain the marketing calendar and ensure timelines are met.

Content & Collateral Support (10%)

• Draft and edit copy for email newsletters, blog posts, website updates, and print materials.
• Ensure all collateral aligns with Craig's Cookies brand guidelines and quality standards.

Analytics & Reporting (5%)

• Track key marketing KPIs (engagement, reach, click-through rates, conversion metrics).
• Build and maintain dashboards to provide actionable insights to the Director of Marketing and other stakeholders.

Administrative & Cross Functional Support (5%)

• Help coordinate photoshoots, events, and influencer partnerships.
• Manage marketing supplies, vendor communications, and budget tracking.
• Support franchisees' local marketing needs as required.

Key Qualifications

Education & Experience

• Bachelor's degree in Marketing, Communications, or related field.
• 1-3 years of hands on digital and social media marketing experience, preferably in food & beverage or retail.

Technical Skills

• Expert user of social media platforms and scheduling tools (e.g., Hootsuite, Later, Sprout Social).
• Proficiency with basic graphic design/editing tools (Adobe Creative Suite fundamentals, Canva).
• Proficient in basic photography techniques.
• Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo) and Google Analytics.

Core Competencies

• Exceptional written and verbal communication skills-must have a strong content creation flair.
• Ability to multitask, prioritize, and meet deadlines in a fast paced, high growth environment.
• Detail oriented mindset with strong organizational skills.
• Creative thinker with a passion for emerging social media trends and digital storytelling.

Personal Attributes

• Collaborative team player who takes initiative and solves problems proactively.
• Positive, brand ambassador attitude aligned with Craig's Cookies' values (fresh, handmade, community driven, queer owned).

Why Join Craig's Cookies?

• Be part of a queer owned, 100% Canadian bakery on an aggressive national expansion.
• Collaborative, fast paced environment where your voice and creativity truly matter.
• Competitive salary, benefits package, and opportunities for professional growth and development.

Craig's Cookies is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.