Our client, a leader in financial tax software, is looking to hire a Website Optimization Manager. This role will be hybrid 3x per week in Toronto, ON.

This job is a 1-year contract role with benefits & paid holidays!

As a Website Optimization Manager, you will lead all A/B and multivariate testing strategies, define a robust web experimentation roadmap, and translate insights into measurable business growth to optimize conversion funnels for small business and mid-market customers. You will also have the chance to collaborate with cross-functional partners across marketing, product, design, and engineering to drive web initiatives focused on increasing signups and lead generation.

What You'll Be Doing:

• Lead experiment design and execution including A/B and multivariate testing to optimize UX and conversion for small business customers
• Define and manage a strategic web testing roadmap aligned with business growth objectives and user engagement goals
• Execute testing across all areas of web content including CTAs, layout, imagery, messaging and analyze performance to inform future optimizations
• Leverage Adobe Analytics, pathing & fallout analysis, and survey feedback to uncover user behavior insights and conversion blockers
• Own the experimentation calendar, ensuring visibility into timelines, dependencies, and risks, while collaborating with cross-functional teams to ensure smooth execution

Required Skills & Qualifications:

• Bachelor's degree in Business, Marketing, or a related field
• 7+ years' experience with A/B and multivariate testing, using tools such as Adobe Target, Optimizely, or VWO
• Demonstrated success improving conversion rates through web experimentation and KPI analysis
• Expertise in analyzing quantitative and qualitative data using session recordings, surveys, and behavioral analytics to drive actionable insights
• Successful track record of driving business decision across marketing, design, and engineering

Preferred Skills & Qualifications:

• Prior experience in FinTech or SaaS indsutry!
• Excellent communication and storytelling skills, especially in conveying test outcomes and strategy to stakeholders

Motion Recruitment Partners is an Equal Opportunity Employer, including disability/vets. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under Motion Recruitment Employment Accommodation policy. Applicants need to make their needs known in advance.