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Email Marketing Specialist

Haptiq - 2 emplois
Toronto, ON
Posté aujourd'hui
Détails de l'emploi :
Temps plein
Niveau d`entrée
Avantages :
Congés payés
Modalités de travail flexibles

Overview

Haptiq is a leader in delivering digital solutions and consulting services that drive value and transform businesses. We specialize in leveraging technology to improve efficiencies and offer comprehensive solutions tailored to meet the unique needs of our clients across various industries. As well as bringing next-generation technology to private capital markets through the Olympus suite of cloud-based solutions designed to empower private equity, and credit funds as well as the firms in which they invest.

The Opportunity

We're looking for a detail-oriented Email Marketing Specialist to own the execution and optimization of email campaigns across our client and internal projects.

In this hands-on role, you'll strategize and manage complex email journeys, segment lists, run A/B tests, and deliver insights to improve performance. You'll collaborate closely with Client Success Managers and Design and Product Teams to ensure campaigns are timely, effective, and aligned with business goals.

Responsibilities and Duties

1.Email Campaign Management

  • Plan, create, and execute email marketing campaigns-template strategy, journey setup, and delivery
  • Monitor campaign performance and make iterative improvements based on data
  • Ensure email best practices and compliance (e.g., CASL) are met

2.Optimization & Analytics

  • Design and execute A/B tests and list segmentation strategies
  • Monitor KPIs such as open rate, click-through rate, bounce rate, and conversions
  • Provide regular performance reporting and actionable insights

3.Cross-functional Support

  • Collaborate with Client Success Managers to support outbound communication strategies
  • Maintain an organized campaign tracker and content calendar across multiple project
  • Communicate effectively across teams to ensure alignment and timing

4.Process & Documentation

  • Document repeatable processes for campaign execution and testing
  • Respond to ad-hoc requests for analysis or campaign deployment

Requirements

  • 2-4 years of hands-on experience in email marketing campaign execution
  • Strong working knowledge of email platforms (e.g., HubSpot, Mailchimp, ActiveCampaign)
  • Proficiency in email editors (HTML, drag-and-drop tools) and visual design tools like Canva
  • Familiarity with reporting tools and email analytics platforms
  • Experience with A/B testing, segmentation, and personalization
  • Excellent written and verbal communication skills
  • Organized, detail-oriented, and able to manage multiple prioritie
  • Experience in technical aspects of deliverability and compliance.
  • Experience with CRM systems (e.g., Salesforce, HubSpot CRM, Pipedrive)
  • Certification in Google Analytics, Google Ads, or a recognized email marketing platform
  • Familiarity with SEO or e-commerce marketing principles

Benefits

  • Flexible work arrangements (including hybrid mode)
  • Great Paid Time Off (PTO) policy
  • Comprehensive benefits package
  • Competitive salary
  • Opportunities for professional growth and development.
  • A supportive, dynamic, and inclusive work environment.

Why Join Us?

We value creative problem solvers who learn fast, work well in an open and diverse environment and enjoy pushing the bar for success ever higher. We do work hard but we also choose to have fun while doing it.

Compensation

The salary range for this position is between $75,000 and $100,000 CAD per year, depending on experience, skill set, interpersonal skills, and other relevant qualifications.

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