Content Strategist

Approx 4 month contract, 35 hours/week

Rate: $30-36/hr.

Fully Remote

Position Overview

The Content Strategist will develop and implement effective content strategies that engage target audiences, enhance brand visibility, and drive conversions. This role requires a blend of creativity and analytical skills to produce high-quality content that aligns with business goals and meets the needs of our audience.

Key Responsibilities

• Develop and execute content marketing strategies that align with business objectives.
• Conduct audience research to understand target demographics and content preferences.
• Optimize content for SEO to improve visibility and search rankings.
• Create and manage editorial calendars for content production and publication.
• Collaborate with cross-functional teams including UX, Design, Research, Brand & Communications, and Product Engineers, to ensure brand consistency and effective messaging across all platforms.
• Analyze content performance metrics and adapt strategies based on insights gained.
• Conduct content inventories and audits, and document content plans and engage stakeholders throughout projects.
• Manage content campaigns from inception to execution, ensuring timely delivery and alignment with marketing goals.
• Conduct keyword research to inform content creation and optimization efforts.
• Support the development of message frameworks, taxonomies, content migration plans, content workflows, and governance guidelines.
• Edit and proofread content to ensure high quality and adherence to brand standards.

Qualifications

• 3+ years of content strategy experience, or a combination of content strategy, and content design / ux writing experience in a product-focused environment.
• Strong copywriting and editing skills with a keen eye for detail.
• Excellent analytical skills and experience with content performance metrics.
• Knowledge of UX design principles and methodologies.
• Experience using tools including Pendo, Chameleon, Appcues, Figma, JIRA, Confluence, Courier, Maze, Airtable.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Experience with audience research and segmentation strategies.
• Knowledge of branding principles and campaign management.