Job description:

Leading and mentoring the marketing department

Establishing and implementing processes to align strategies and responsibilities across e-commerce, design and brand marketing

Developing and managing the annual department budget

Driving the development, implementation, and execution of marketing plans for several different brands

Overseeing key goals in sales, brand marketing and content across all marketing channels

Guiding brand strategy and alignment

Managing and negotiating with 3rd parties and managing the relationships with public relations agencies, influencers, etc.

Tracking, and optimizing the effectiveness and impact of marketing initiatives

Planning and executing digital marketing campaigns (paid advertising, email marketing, social media)

Formulating and executing strategies to increase brand awareness through content marketing and enhancing Google ranking

Utilizing SEO strategies to enhance organic search rankings and drive relevant traffic

Developing customer engagement strategies to enhance brand loyalty, increase customer lifetime value and encourage word of mouth traffic

Monitoring and analyzing KPIs related to online sales, website traffic, conversion rates and customer acquisition cost

Qualifications:

The Ideal Candidate:

Post-secondary education in Marketing, Communications, or related field

7+ years of digital brand management experience

Previous experience leading social media, public relations, and content

5+ years of leadership experience

Proficiency in SEO, E-Commerce, Email Marketing and Google Analytics

Experience with social media analytics platforms

Proficiency in Microsoft Office

Complimentary Experience:

Experience working with consumer goods

Why is This a Great Opportunity:

Competitive compensation

Comprehensive benefits

Education and professional development assistance

RRSP matching

Fitness incentives

Relocation allowance