- – Lead integrated marketing strategies to enhance brand reputation and performance.
- – Embed AI and automation in workflows to optimize marketing execution and efficiency.
- – Develop and inspire a high-performing team, fostering innovation and collaboration.
- – Lead partnership programs and manage budgets for Quebec initiatives.
- – Develop and execute strategic communications plans aligned with business goals.
- – Cultivate media relationships to enhance reputation and secure earned media coverage.
- Build and maintain detailed financial models for acquisitions and strategic initiatives
- Develop valuation benchmarks and analyses for strategic decision-making
- Prepare high-quality presentations for Corporate Strategy and M&A leadership