- – Manage and optimize paid social campaigns across Meta, TikTok, and LinkedIn.
- – Execute audience strategies using first-party data and platform targeting tools.
- – Analyze performance data and produce actionable insights for campaign improvement.
- – Define strategy and roadmap for end-to-end personalization stack integration.
- – Lead cross-functional teams to prioritize initiatives and resolve trade-offs effectively.
- – Translate complex business priorities into actionable product requirements and plans.
- – Develop and execute comprehensive media plans to meet marketing objectives.
- – Collaborate with cross-functional teams and agencies to drive campaign success.
- – Analyze campaign performance and provide insights for continuous improvement.