- – Manage pricing and daily operations for TV and digital video revenue streams.
- – Collaborate with cross-functional teams to optimize advertising revenue strategies.
- – Conduct ad-hoc analyses to support leadership and track performance against KPIs.
- – Develop and execute annual marketing plans aligned with organizational goals.
- – Lead end-to-end marketing campaigns across digital, print, and social channels.
- – Track KPIs and optimize strategies for client acquisition and brand awareness.
- – Develops and executes content strategies to enhance brand visibility and engagement.
- – Manages editorial calendars and oversees content teams to ensure timely delivery.
- – Analyzes performance metrics to optimize content effectiveness and ROI.