- – Develop and execute annual marketing plans aligned with organizational goals.
- – Lead end-to-end marketing campaigns across digital, print, and social channels.
- – Track KPIs and optimize strategies for client acquisition and brand awareness.
- – Oversee high-performing Engineering Managers to execute the Canadian roadmap.
- – Lead integration of Agentic development tools for enhanced software delivery speed.
- – Act as primary technical contact, translating engineering challenges for stakeholders.
- – Develops and executes content strategies to enhance brand visibility and engagement.
- – Manages editorial calendars and oversees content teams to ensure timely delivery.
- – Analyzes performance metrics to optimize content effectiveness and ROI.