- – Develops and executes content strategies to enhance brand visibility and engagement.
- – Manages editorial calendars and oversees content teams to ensure timely delivery.
- – Analyzes performance metrics to optimize content effectiveness and ROI.
- – Develop annual event strategy and oversee execution of diverse events.
- – Manage event logistics, including venues, vendors, and on-site experiences.
- – Lead and mentor events team, ensuring alignment with budget and goals.
- – Lead partnership programs and manage budgets for Quebec initiatives.
- – Develop and execute strategic communications plans aligned with business goals.
- – Cultivate media relationships to enhance reputation and secure earned media coverage.