- – Lead integrated marketing strategies to enhance brand reputation and performance.
- – Embed AI and automation in workflows to optimize marketing execution and efficiency.
- – Develop and inspire a high-performing team, fostering innovation and collaboration.
- – Manage social media channels and develop content strategies to boost engagement.
- – Create and edit high-quality written, video, and photographic content for campaigns.
- – Analyze performance metrics and optimize digital assets for improved brand visibility.
- – Oversee high-performing Engineering Managers to execute the Canadian roadmap.
- – Lead integration of Agentic development tools for enhanced software delivery speed.
- – Act as primary technical contact, translating engineering challenges for stakeholders.