- – Develop and execute annual marketing plans aligned with organizational goals.
- – Lead end-to-end marketing campaigns across digital, print, and social channels.
- – Track KPIs and optimize strategies for client acquisition and brand awareness.
- – Promote strategic alignment of HR with business goals and objectives.
- – Lead recruitment efforts and develop strategies for employee attraction and retention.
- – Coach leadership on conflict resolution, training, and compliance with HR policies.
- – Curate and edit content for The Lede and BellMedia.ca to enhance engagement.
- – Manage internal and external communications for Sales, including press releases.
- – Develop initiatives to support Bell Media PR team and amplify communication efforts.