Paid Media Director

Summary:

As the Paid Media Director, you will lead our advertising and public relations efforts in Toronto, Ontario, driving strategic initiatives to enhance brand visibility and engagement. This pivotal role requires a seasoned professional with a deep understanding of digital marketing landscapes, ensuring that our paid media strategies align with overall business objectives and deliver measurable results.

Responsibilities:

• Develop and implement comprehensive paid media strategies across various platforms, including search, display, and social media.
• Oversee the planning, execution, and optimisation of paid media campaigns to maximise ROI.
• Collaborate with cross-functional teams to ensure alignment of marketing efforts and brand messaging.
• Analyse campaign performance data and provide actionable insights to improve future strategies.
• Manage relationships with external vendors and agencies to enhance campaign effectiveness.
• Lead and mentor a team of media specialists, fostering a culture of continuous improvement and innovation.
• Stay abreast of industry trends and emerging technologies to maintain a competitive edge.

Qualifications:

• Bachelor's degree in Marketing, Advertising, or a related field; a Master's degree is preferred.
• Minimum of 5 years of experience in paid media management, with at least 2 years in a director-level role.
• Proven track record of successfully managing large-scale paid media campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, and analytics software.