Growth and Marketing Lead

Growth & Marketing Lead

FMP stands at the forefront of the Fintech revolution, redefining how financial market data is accessed and utilized. As a premier Data as a Service (DaaS) provider, we provide businesses, investors, and developers with comprehensive financial market data and analytics solutions.

Our mission is to make institutional-grade financial information more accessible, enabling our clients to build innovative applications, models, tools, and financial products using accurate and reliable data.

We are a fast-moving, technology-driven company that values initiative, adaptability, continuous learning, and people who are willing to take ownership and contribute across the business.

About the Role

We are looking for a Growth & Marketing Lead to take ownership of FMP's growth strategy, brand development, and marketing initiatives. This role will focus on increasing brand awareness, driving customer acquisition, improving conversion, and expanding FMP's presence in the financial data and fintech markets.

This is a hands-on role combining growth strategy, branding, digital marketing, campaign execution, and performance analysis. The successful candidate will coordinate external contractors and creative resources, work closely with leadership, and identify opportunities to improve how FMP attracts, engages, and retains customers.

This is an opportunity for an experienced marketing professional who can balance strategic thinking with execution, use data to drive decisions, and build scalable marketing processes in a growing fintech company.

Key Responsibilities

Growth Strategy & Digital Marketing

• Develop and execute growth and marketing strategies aligned with FMP's business objectives.
• Drive customer acquisition, brand awareness, lead generation, product adoption, and conversion through effective marketing initiatives.
• Plan, manage, and optimize campaigns across relevant channels, including SEO, paid advertising, email marketing, social media, and content marketing.
• Identify opportunities to expand into new markets and customer segments, testing approaches to determine what drives sustainable growth.
• Improve the customer journey across FMP's website, landing pages, and other digital touchpoints.

Branding & Content

• Own FMP's brand identity, positioning, messaging, visual identity, and tone of voice.
• Maintain consistent branding across the website, campaigns, social media, presentations, sales materials, and other customer-facing communications.
• Oversee the development of marketing content and creative assets, including website copy, blog posts, case studies, email campaigns, and product-related materials.
• Translate complex financial data and technical products into clear, compelling messaging for developers, investors, financial institutions, and enterprise customers.
• Monitor competitors and industry trends to identify opportunities to strengthen FMP's differentiation and market presence.

Analytics & Performance

• Establish and monitor key performance indicators to measure the effectiveness of growth and marketing initiatives.
• Analyze website traffic, customer acquisition, conversion rates, campaign performance, and return on marketing investment.
• Use data, experimentation, and customer insights to identify opportunities for improvement and guide marketing decisions.
• Report on performance, provide recommendations to leadership, and prioritize initiatives based on business impact.
• Manage marketing budgets and resources effectively.

Contractor & Cross-Functional Management

• Coordinate external marketing contractors, designers, agencies, freelancers, and other contributors, ensuring clear expectations, quality deliverables, and timely execution.
• Manage marketing projects from planning through completion, balancing priorities, timelines, and resources.
• Work with leadership, Sales, Product, and other teams to align marketing activities with business priorities and support product launches, sales initiatives, and customer communications.
• Develop and improve marketing processes, workflows, and systems to support efficiency and scalability.
• Take ownership of additional projects and responsibilities as business needs evolve.

What We're Looking For

• 7+ years of experience in growth marketing, marketing strategy, brand management, digital marketing, or a related field.
• Proven experience developing and executing marketing strategies that deliver measurable business results.
• Strong experience in branding, including brand identity, positioning, messaging, and visual consistency.
• Experience managing multi-channel marketing campaigns, customer acquisition initiatives, and digital growth strategies.
• Strong understanding of SEO, content marketing, conversion optimization, and marketing analytics.
• Ability to interpret performance data, measure results, and translate insights into actionable recommendations.
• Experience managing external contractors, agencies, creative resources, or freelancers.
• Strong project management, communication, and organizational skills.
• A balance of strategic thinking, creativity, analytical ability, and hands-on execution.
• Ability to work independently, manage competing priorities, and adapt in a fast-paced environment.
• Experience with marketing analytics, CRM, content management, or marketing automation tools is an asset.
• Experience in fintech, SaaS, financial services, financial data, or B2B technology is an asset.

What We Value

At FMP, we value people who are curious, creative, analytical, and willing to take ownership.

We are looking for someone who:

• Takes ownership and gets things done.
• Can operate strategically while remaining hands-on.
• Balances building a strong brand with driving measurable growth.
• Uses data to make decisions and continuously improve results.
• Is comfortable testing, learning, and adapting.
• Manages internal priorities and external contributors effectively.
• Works independently while collaborating across the organization.
• Brings new ideas and looks for opportunities to grow the business.

What We Offer

• An agile and fast-evolving work culture that champions professional growth and development.
• A globally diverse and inclusive workplace with opportunities to work across multiple areas of the business.
• Competitive compensation and flexible work arrangements.
• The opportunity to build and shape the growth and marketing function at a growing fintech company.
• Direct collaboration with leadership and the opportunity to make a meaningful impact on FMP's growth and market presence.

Why Join FMP?

FMP is growing rapidly, and growth and marketing will play an increasingly important role in how we build our brand, reach new customers, and communicate the value of our financial data and technology.

This is an opportunity to help shape the FMP brand, drive customer acquisition, develop scalable growth strategies, and build a marketing function that supports the company's continued expansion.

If you enjoy building brands, driving measurable results, managing creative resources, and turning ideas into business impact, this is an opportunity to help shape FMP's next stage of growth.