Omnichannel Paid Ads Specialist -B2B, Health Tech - Remote

Summary:

This remote contract position is offered as an ongoing retainer or project-based arrangement. Serving as the primary owner of nationwide client paid media presence, you will guide strategic budget allocation across diverse channels while directing end-to-end paid initiatives-spanning media planning, campaign setup, continuous optimization, and analytics. Beyond standard digital ad placement, you are expected to evaluate the entire paid advertising ecosystem, both online and offline, to craft the ideal media mix tailored to specific target audiences. You will collaborate closely alongside our internal marketing team, actively shaping overall strategy and decision-making.

Responsibilities:

• Manage and execute paid search on Google Ads and Bing, including Performance Max and AI Max
• Build and manage paid social campaigns across Meta, LinkedIn, X, Pinterest, and similar platforms
• Build full campaigns end to end: objectives, audience segmentation, channel mix, messaging and creative direction, flighting, budget allocation, and measurement plans
• Recommend and plan across paid channels beyond digital ads, such as trade and industry publications, sponsored content and native, podcast and audio, connected TV, event and conference sponsorships, print, out-of-home, and account-based programs
• Evaluate media partners and negotiate placements, rates, and packages where appropriate
• Set up and maintain conversion tracking in GA4 and Google Tag Manager
• Conduct keyword, competitor, trend, and audience research to refine targeting
• Own budget management and optimization, with regular performance reporting and strategic recommendations to the S?vyn team

Qualifications:

• 5+ years in paid media strategy, media planning, and campaign management, with proven experience building multi-channel campaigns beyond digital placement
• Google Ads certification (social platform certifications a plus)
• Deep experience with B2B campaigns targeting niche, specific audiences - quality over volume
• Strong GA4, GTM, and attribution tracking expertise
• SaaS or healthcare/life sciences experience strongly preferred
• Excellent written and verbal communication; comfortable presenting results and recommendations directly to clients or internal teams
• Highly organized, deadline-driven, and able to move fast in a growing agency environment