Digital Marketing Officer

Closing Date: May 21st, 2026 at 4:00 PM

ANCILLARY SERVICES: Athletics, Recreation, Operations & Wellness
The University of New Brunswick REDS are the non-academic unit within the Ancillary Services unit. Through athletics and recreation programming they strive to be national leaders in wellness, sport, and recreation excellence. The REDS also lead many internal and external general events across various facilities in hopes of being engaged within our community. The Athletics, Recreation, Operations & Wellness (AROW) unit operates within the Ancillary Services group.

WHAT WE OFFER

Full-time | (1-Year) Term | Fredericton| On-Campus

Standard Work Hours: Mon - Fri | 7:45 am - 4:00 pm | 36.25 hours per week (Summer Hours)

Additional Working Conditions:

• Some Evening and weekend hours required as necessary for event coverage.

Salary Range: $46,251 - $57,812 per annum

YOUR FOCUS

Reporting to Manager of Marketing and Special Events, the Digital Marketing Officer assists with the implementation of communications and marketing functions for the REDS. This role plays a key part in the creation and oversight of digit marketing assets and the social media and web presence of the REDS.

• Maintain an accurate record of REDS digital assets including logos and photography.
• Prepare social media templates for regularly used graphics (ie. recruit announcements and game scores).
• Create and/or oversee creation of digital products for REDS Recreation to use for their operation including monthly schedules, posters etc.
• Work with REDS team in the creation of major documents such as bid proposals and annual reports.
• Create synergy in digital assets between REDS main social accounts and team-specific social accounts.
• Creation of detailed social media schedules, to ensure optimization between accounts and events.
• Assist in the development of a REDS marketing plan.
• Ensure websites are kept up to date and in good order.
• Endeavor to grow the audience and engagement levels of REDS social media platforms.
• Act as REDS expert on web and social analytics and make recommendations on strategy with the data available.
• Make real time announcements of social media for time sensitive matters such as cancellations and important updates.
• Provide on-site communications support for REDS events.

WHAT YOU BRING

• Post-secondary diploma in marketing, communications, business administration or a related field
• 3-5 years previous experience in a marketing and communication field.

Additional Strengths

• Highly organized, creative & attentive.
• Strong written and verbal communication skills.
• Ability to work effectively independently and with others.
• Strong graphic design skills (photoshop etc), social media skills and digital experience considered an asset.
• Exceptional interpersonal skills.

WHY CHOOSE UNB?
UNB offers a large variety of benefits for employees, including a full pension, a minimum of three weeks of vacation annually, the Employee and Family Assistance Program (EFAP), and dental, life, and health insurance.

PROFESSIONAL & TECHNICAL STAFF UNION (PTSU)
This position is part of the PSAC, Local 60551 employee group and falls under the PTSU Collective Agreement.

COMMITMENT TO EQUITY, DIVERSITY & INCLUSION
The University of New Brunswick and PSAC/PTSU Local 60551 are committed to employment equity and fostering diversity within our community and developing an inclusive workplace that reflects the richness of the broader community that we serve. The University welcomes and encourages applications from all qualified individuals who will help us achieve our goals, including women, visible minorities, Indigenous persons, persons with disabilities, persons of any sexual orientation, gender identity or gender expression. Preference will be given to Canadian citizens and permanent residents of Canada.

We thank all who apply; however, only those selected for an interview will be contacted.