Senior Manager, Integrated Marketing

Job Description

About RBCx

RBCx pursues big, bold ideas and leverages RBC's extensive experience, networks, and capital to help shape what's next. Our four pillars – Banking, Capital, Platform, and Ventures – combine to support tech businesses of all sizes and stages, making us the go-to backer of Canadian innovation. Our people are our most valuable assets, so we invest deeply in ensuring RBCx isn't just a place to work but a place to belong.

About Mydoh

Mydoh is a money app for youth 6 - 17. Mydoh helps youth make informed decisions, and gain real-life money experience while giving parents transparency and oversight. Our digital platform enables youth to practice earning, saving and spending money, creating an opportunity for conversations between youth and parents on the principles of financial literacy. Since our launch in 2021, more than 300,000 Canadian parents and children have built better money habits with Mydoh. As an organization we're looking for trailblazers and innovators who want to help the next generation of Canadians build a strong financial foundation. If that's you, we can't wait to connect.

What is the opportunity?
Mydoh is seeking a dynamic and experienced Senior Manager of Integrated Marketing to lead the development and execution of cohesive, multi-channel marketing strategies that drive brand awareness, customer engagement, and business growth. This role requires a strategic thinker with a proven track record in flawless execution of integrated marketing campaigns, campaign management, and content creation.

What will you do?

• Strategic Campaign Development:
  • Design and orchestrate the implementation of integrated marketing campaigns across digital, social, email, and traditional media channels to achieve business objectives
  • Develop and maintain a comprehensive marketing calendar to ensure alignment across all initiatives, on-time and quality execution in partnership with cross-functional partners
• Content Marketing Leadership:
  • Oversee the creation of compelling, high-quality content across different media that aligns with Mydoh's brand voice, values, and marketing goals
  • Ensure consistency in messaging and branding across all marketing materials and channels
• Cross-Functional Collaboration:
  • Partner with internal teams, including product marketing, partnerships, product, marketing ops, customer service, and creative etc, to ensure seamless execution of campaigns
  • Act as a key liaison between marketing and other departments to align strategies and deliverables
• Performance Analysis and Optimization:
  • Monitor and analyze campaign performance metrics to assess effectiveness and identify areas for improvement
  • Provide actionable insights and recommendations to optimize future marketing efforts
• Team Leadership:
  • Provide guidance and support to team members to ensure the successful execution of marketing initiatives

What do you need to succeed?

Must have:

• A minimum of 7+ years of experience in integrated marketing, campaign management, or related marketing experience
• Proven expertise in planning and executing multi-channel marketing campaigns
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines
• Demonstrated knowledge and application of SEO/AEO best practices
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies
• Exceptional communication and collaboration skills, with experience working across cross-functional teams
• Demonstrated ability to lead and inspire teams

Nice to Have:

• Experience in large, matrixed organizations

• Experience working with compliance, legal and risk management
• Experience in fintechs or startups leading digital banking, payments, and/or financial product development
• MBA or advanced degree in Marketing, Business or a related field

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

#RBCX

Job Skills

Business Development, Coaching Others, Communication, Customer Acquisition Strategy, Customer Relationship Management (CRM) Strategies, Customer Value Management, Long Term Planning, Negotiation, Perseverance and Follow-Through, Sales Channels, Sales Forecasting

Additional Job Details

Address:

20 KING ST W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-03-24

Application Deadline:

2026-04-08

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.