CIDM Campaign Design and Execution Manager

Job Description

What is the opportunity?
Join our Customer Interaction Decision Management (CIDM) team as a Campaign Design and Execution Manager, where you'll lead the end-to-end design, coding, and execution of data-driven direct marketing campaigns. This highly technical role leverages tools like SAS, SQL, Python, and Aprimo/Teradata to maximize revenue growth, enhance customer experience, and drive efficiency through best practices. You'll collaborate with cross-functional partners, act as a subject matter expert, and mentor team members while ensuring compliance with data governance and privacy standards.

What will you do?

• Partner with stakeholders to develop campaign requirements and design marketing initiatives.
• Translate technical specifications into code for timely deployment across multiple channels.
• Conduct quality assurance audits to ensure campaign accuracy and alignment with business objectives.
• Adhere to Data Stewardship and Governance policies, maintaining compliance with privacy guidelines.
• Develop complex campaigns by integrating insights from past and post-campaign results.
• Lead process improvements to enhance coding efficiency and reduce marketing cycle times.
• Mentor team members, share best practices, and act as a Subject Matter Expert (SME) on data sources, channels, and CIDM standards.
• Ensure CRM concepts (e.g., predictive models) and CIDM methodologies are embedded in daily operations.

What do you need to succeed?
Must-have:

• 4–5+ years of hands-on experience with data/decisioning tools (SAS, SQL, Python, Aprimo/Teradata).
• 4–5+ years applying experimental design principles in relational database marketing.
• Proven expertise in structured programming and data mining.
• Strong analytical mindset with problem-solving and decision-making skills.
• Ability to build influential lateral relationships and manage cross-functional projects.
• Excellent written/oral communication and time management skills.
• Experience working under pressure with meticulous attention to detail.
• Proficiency in SAS, SQL, and Python.

Nice to have:

• Financial services industry experience, particularly in marketing.
• Continuous improvement mindset with facilitation/coaching skills.
• Strategic thinking and comfort with ambiguity.
• Familiarity with dynamic teaming and organizational dynamics.
• Experience in predictive modeling and CRM methodologies.
• Process optimization and cost-reduction initiative leadership.
• Knowledge of Canadian Banking business strategies and priorities.

What's in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills

Brand Marketing, Creativity, Cross-Channel Marketing, Cross Promotions, Customer Behavior, Industry Knowledge, Marketing Activities, Marketing Strategy Implementation, Market Research, Product Services

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-03-09

Application Deadline:

2026-03-30

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.