Job Posting Information

Brand Specialist - Digital
One (1) Regular position
Fredericton, Saint John, or Moncton New Brunswick, Canada
Competition # E22034-2025

At NB Power we are a team, committed to offering the best customer experience, ensuring energy security, and accelerating a sustainable clean energy transition. Why? Because we're New Brunswickers too, we care about our customers and future generations, and today we are actively looking for a new member to join us.

As part of the Marketing team, the Digital Brand Specialist will be part of driving NB Power's online experience by leading campaigns, optimizing websites for SEO (Search Engine Optimization), managing automation, email marketing, PPC (Pay-Per-Click advertising), and social media paid campaigns, while tracking performance metrics, budgets, and collaborating with teams to deliver impactful digital strategies.

Key functions include:

• Develop, implement, optimize, and report on digital marketing activities including social media, PPC (Pay-Per-Click advertising), SEM (Search Engine Marketing), email/e-newsletters, and webinars.
• Implement and manage marketing automation systems to improve efficiency and campaign performance.
• Collaborate with web, creative, marketing teams, agencies, and internal stakeholders to optimize websites, enhance online presence, and deliver best-in-class digital experiences.
• Lead the email marketing channel such as planning, creating, segmenting, testing, analyzing, and optimizing campaigns to boost engagement and conversions.
• Analyze and report on KPIs (Key Performance Indicators), ROI (Return on Investment), and audience engagement with monthly, quarterly, and annual reports; translate insights into actionable recommendations and continuous improvements.
• Manage digital media budgets, perform keyword research, generate SEO (Search Engine Optimization), content topics, and support webinar delivery including promotion, technical execution, and performance reporting.
• Candidates must have led digital initiatives that reached audiences of 50,000+, with measurable impact on engagement or conversion.

Our ideal teammate will have:

• A Bachelor of Business Administration with a Marketing related concentration, combined with five years of experience in digital marketing, including a minimum of two years of leading digital marketing with budget allocation and reconciliation accountabilities.
OR
• A marketing certificate from an accredited college and seven years of experience in digital marketing, including a minimum of two years of leading digital marketing with budget allocation and reconciliation accountabilities

Combined with demonstrated experience in:

• Managing email marketing campaigns, including segmentation, automation, and performance analysis.
• Leading digital marketing strategies, not just supporting them which includes budget planning, platform selection, and performance optimization.
• Marketing automation platforms (e.g., HubSpot, Marketo, Mailchimp, Salesforce Marketing Cloud to design, execute, and optimize automated campaigns. Experience must go beyond basic platform use
• Google Analytics 4, Tag Manager, and Looker Studio, with a strong ability to build custom dashboards and reports that translate complex data into clear, actionable insights for optimizing digital marketing strategies.
• Writing creative briefs, strategy documents and reports
• Translating business goals into digital strategy, with experience presenting to leadership and influencing cross-departmental priorities.
• End-to-end campaign management, not limited to content creation or platform setup
• Managing and optimizing high-budget PPC and paid social campaigns (minimum $25K/campaign), including full ownership of strategy, execution, and reporting.
• A/B testing, landing page optimization, and conversion rate improvement strategies using tools like Optimizely, Google Optimize, or Hotjar
• Aligning digital content strategy with customer journey stages, ensuring messaging supports awareness, consideration, and conversion.
• A valid Class 5 Driver's License

An equivalent combination of training and experience may be considered. Subject to competition response, the minimum qualifications may be modified.

An Eligibility List generated from this competition may be used to fill future vacancies at the same level within a period of up to 12 months.

We care for our team, and as a member you will have access to:

• Health & Dental plans that provide flexible options to meet your needs
• Health Spending Account, allowing for further flexibility
• New Brunswick Public Service Pension Plan, offering retirement financial security
• Wellness options, including our Employee Family Assistance Program
• Benefits that allow for financial protection in the event it is needed
• Various options for paid or unpaid leaves
• Representation of the IBEW Local 37 Union
• Career development and growth throughout the organization
• Competitive wages

Could you be our next team member? Apply today!

Please ensure a resume and a copy of your degree/diploma/certificate are attached to your online application.

NB Power will accept foreign credentials if they are considered acceptable by a recognized Canadian educational institution. Candidates with foreign education credentials are required to provide proof of Canadian equivalency. Any applicable fees are the responsibility of the candidate. For more information, you may refer to the Canadian Information Centre of International Credentials

To be considered for this employment opportunity you must be eligible to work in Canada.

For questions concerning this job opening please contact Adedoyin Tope-Daramola at [email protected] .

Please note that only applications submitted through the NB Power website will be considered, as the showing of our postings on various websites may not have been requested or approved.

Closing date: 11:59 p.m. September 17, 2025

NB Power is an equal opportunity employer dedicated to workforce diversity.