25053 - Channel Specialist
Reporting to the Channel Manager, the Channel Specialist plays a key role in the day-to-day operations of the NSLC's online storefront, supporting both the B2C and B2B channels. This position helps shape and optimize the online shopping experience for beverage alcohol and cannabis, working closely with internal teams and external partners to maintain and enhance site functionality, manage updates, and support day-to-day operations that bring the NSLC channel strategy to life. With a focus on enhancing service and improving product access, the role supports initiatives across fulfillment, merchandising, and compliance. As a central hub across multiple functions, the Channel Specialist helps deliver a seamless shopping experience while supporting the NSLC's commitment to accessibility, convenience, and shopper satisfaction.
Essential Responsibilities:
- Support the execution and continuous improvement of the NSLC's online shopping experience across B2C and B2B channels, ensuring seamless functionality and alignment with channel goals.
- Collaborate with internal teams and external partners to resolve day-to-day operational issues and deliver on service, compliance, and fulfillment expectations
- Maintain key inputs, data, and back-end functionality of the E-Commerce platforms (e.g.commerce configuration, manual data imports processes), while supporting cross-functional efforts to drive channel awareness and adoption
- Manage daily and infrequent administrative tasks within the E-Commerce platform, including product uploads, pricing updates, inventory checks, and content maintenance
- Manage the day to day operations of NSLC home delivery. This includes working with external partners, management of sytems and fulfillment with cross functional team members, resolving shopper issues and reconciling costs and billing.
- Assist in implementing components of the NSLC's multi-year digital roadmap in partnership with Business Technology and Solutions
- Work with organizational experts to identify shared solutions across Retail and Wholesale channels that enhance shopper experience and operational efficiency
- Support research and reporting efforts related to shopper satisfaction, E-Commerce performance, and opportunities for enhancement
- Serve as a connector between Shopper Engagement, Service Excellence, and Marketing to ensure a consistent and shopper-centric approach across online and in-store touchpoints
- Contribute to strategic tests, pilots, and fulfillment initiatives as directed by the Director, Marketing & Promotions and the VP of Shopper Engagement
Secondary Responsibilities:
- Visit (NSLC and non-NSLC) retail locations a minimum of 9 times a year, with Channel Manager, to observe and assess the shopping environment, identifying opportunities for improvement
- Assist in the development and achievement of annual business unit plans, objectives, and budget; achieve individual objectives as assigned
- Proactively identify opportunities, initiating and implementing new ideas to improve our current systems and procedures
- Demonstrate commitment to the NSLC's service standards and our values
- Actively participate in the NSLC performance management activities
- Demonstrate commitment to workplace health and safety
- Some travel and weekend work may be required with this role
- Perform other related duties as assigned
As a qualified candidate you will have:
- Undergraduate degree, or diploma in Business Administration
- Minimum 3-5 years experience in a Sales,E-Commerce,Operations, or Marketing role
As an ideal candidate you will have:
- Experience in B2C retail, online, or omnichannel organization focused on sales and fulfillment
- Hands-on experience with SiteCore, SAP Commerce or other E-Commerce platforms, particularly in managing product catalogs, platform administration, and content is considered an asset
- Proven ability to support cross-functional projects, especially those involving multiple stakeholders or external partners considered an asset
An alternate combination of education and experience may be considered equivalent.
If you are interested in being considered for this opportunity, please apply no later than 11:59 pm on August 05, 2025.
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