Title: Communications Specialist, Digital Content

Employee Working Location: Partially Virtual / Hybrid (Canada)

Employment Status: Permanent Full-time

The Canadian Red Cross (Red Cross) - an inspirational not for profit organization, helps people and communities in Canada and around the world in times of need and supports them in strengthening their resilience. As a Canada's Best Employers 2024, we are committed to having an accessible, diverse, inclusive, and barrier-free work environment.

In this role, you will:

Responsibility 1: Writing and editing

• Responsible for writing, editing, and proofing compelling and strategic copy for the website, tailored to the audiences, using plain language and following best practices for accessibility.
• Tell the story of the Red Cross by conducting interviews with staff, volunteers and people who receive support from the Red Cross.
• Demonstrate a comprehensive understanding of the writing style, message, and tone unique to the Canadian Red Cross and create copy that demonstrates the brand's personality, ensures consistency and adherence to brand and content style standards, spelling, and grammar.
• Deliver training and provide guidance to other writers to ensure a consistent digital writing style and voice.
• Coordinate the approval and translation cycles for web content.
• Contribute copy for digital campaigns as required.

Responsibility 2: Editing web content

• Update webpages and create new pages based on existing templates in the Content Management System (CMS) in response to requests submitted through tickets by various internal teams, according to organizational priorities.
• Follow SEO and UX best practices.
• Apply back-end content optimizations (metadata, titles, tags, alt text).
• Assist with training and provide ongoing assistance to other Content Management System users.
• Monitor and maintain website content by identifying and correcting broken links, ensuring up-to-date information and resolving functionality issues to enhance user experience.
• Apply fixes to improve overall site health.

Other Responsibilities:

• Integrate volunteer resources within the scope of responsibilities, as required.
• Contribute to the efforts of the Digital Communications team in emergencies, as required.

What we are looking for:

• The minimum job requirements are:
  • Bachelor's degree in languages, communications, marketing or related field.
  • Minimum 3 years communications experience with an in-depth knowledge of digital mediums and content.
  • Minimum 3 years of writing and editing content experience, particularly for digital channels.
  • Direct experience using a Content Management System (CMS) for website content updates.
• Strong communication and interpersonal skills (written and verbal).
• Advanced writing skills, particularly for digital channels including web copy
• Strong problem-solving and decision-making abilities, combined with sound organizational skills.
• Thorough knowledge of best practices for digital content.
• Keen eye for copy editing and proofreading.
• Demonstrated attention to details.
• Bilingualism (English and French) is a strong asset. Must be comfortable posting content in French on the web.
• Knowledge of Kentico CMS, HTML, G4 and SharePoint are considered assets.
• Demonstrated computer proficiency (Microsoft Office Applications).
• Please share a copy of your cover letter upon application submission

Working Conditions:

• As we work with and support people (managers, colleagues, beneficiaries/customers, volunteers, donors and external partners) and communities in Canada and around the world, applicants whose first language is not English may be required to perform the responsibilities of the role in English.

• Eligibility to work in Canada: At this time , we welcome applications from candidates eligible to work in Canada. If you are not a citizen or permanent resident of Canada, we encourage you to carefully review your visa to find out whether you are eligible to work in the job you are considering applying for. Refer to our FAQ for more information.

• If you are selected for this role, you will be required to complete a successful pre-employment screening process which includes a satisfactory Enhanced Police Information Check (E-PIC).