Title: Senior Communications Specialist, Digital Asset Management
Employee Working Location: Partially Virtual / Hybrid (Canada)
Employment Status: Permanent Full-time

The Canadian Red Cross (Red Cross) - an inspirational not for profit organization, helps people and communities in Canada and around the world in times of need and supports them in strengthening their resilience. As a Canada's Best Employers 2024, we are committed to having an accessible, diverse, inclusive, and barrier-free work environment.

In this role, you will:

• Develop and implement strategic communication plans that align with organizational priorities.
• Provide expert advice on communication strategies, messaging, and tactics to leaders and program managers.
• Build and maintain relationships with key stakeholders.
• Support crisis communication planning and response.
• Monitor and evaluate communication efforts, using insights to refine strategies and improve impact.
• Manage communication budgets and ensure alignment with financial policies.
• Stay informed on industry trends and best practices to enhance communication effectiveness.
• Create engaging and compelling content, both written and visual, while ensuring consistency with the organization's brand voice and messaging.
• Develop and deliver training materials and sessions to support staff adoption and understanding of communication tools, digital systems, and brand guidelines.
• Participate in enterprise-level initiatives related to digital asset management, knowledge management, digitization, and related strategic projects that advance information stewardship and innovation.
• Stay current with industry best practices, legal considerations, and technological advancements in communications and digital asset management to inform strategy and system use.
• Ensure communications and digital asset use comply with legal, privacy, and rights-related requirements by identifying and managing risk and supporting the development of related policies and workflows.
• Contribute to the administration and optimization of systems supporting digital content and asset management, including vendor coordination, lifecycle workflows, updates, and training for users.
• Assist with media monitoring, metrics tracking, and evaluation of communication and digital asset performance, including analysis of engagement, compliance, and ROI.

What we are looking for:

• Completion of post-secondary education (at least a 2-year college program) AND a minimum of 3 years of job-related work experience in digital asset management role.
• Demonstrated success working with digital asset management solutions and workflows in a complex enterprise creative environment
• Solid technical background and experience managing large, multi-phase technical projects.
• Experience with and understanding of a variety of digital file formats, particularly media file types, and their metadata (EXIF, IPTC, XMP, etc.)
• Developing and maintaining metadata schemas for large collections.
• Proven success as a key member of a large, cross-functional team; able to work equally well with people in business, creative, and technical positions.
• Experience training staff and/or volunteers on best practices and policies.
• Experience with Adobe Creative Suite products.
• Knowledge of best practices for digital asset management, as well as implementing new asset management processes within large organizations
• Proficient in Adobe Creative Cloud products
• Fanatical about creating order from disorder; understands the "correct" level of process to apply to different projects
• Able to apply sound judgment while working independently within tight timelines
• Outstanding attention to detail and commitment to excellence
• Excellent oral and written communicator, with great interpersonal skills; able to forge trusting relationships within a diverse team
• Demonstrated commitment going above and beyond to help customers, system users, or patrons in solving problems or locating information
• Must be comfortable reviewing and categorizing French content. Fluency in French an asset

Working Conditions:

• As we work with and support people (managers, colleagues, beneficiaries/customers, volunteers, donors and external partners) and communities in Canada and around the world, applicants whose first language is not English may be required to perform the responsibilities of the role in English.
• Eligibility to work in Canada: At this time, we welcome applications from candidates eligible to work in Canada. If you are not a citizen or permanent resident of Canada, we encourage you to carefully review your visa to find out whether you are eligible to work in the job you are considering applying for. Refer to our FAQ for more information.
• If you are selected for this role, you will be required to complete a successful pre-employment screening process which includes a satisfactory Enhanced Police Information Check (E-PIC).

#RegularRecruitment