Req Id: 424067

At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It's all developed and delivered by the members of #TeamBell and we're always on the lookout for people with great skills and experiences.

We value diversity and provide a supportive, inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play.

Join us. You belong at Bell.

On the Consumer and Small business team you'll work across a portfolio of brands and solutions. From Bell's best networks for the home, the office and on the go to the member benefits at Virgin Plus to the cheap and cheerful plans at Lucky Mobile we meet the connectivity needs of all customer segments in Canada.

And it's not just the options we provide, it's how we provide them. On this team you'll be a part of a focus to continuously improve the customer experience, making it more seamless, intuitive and responsive.

The Director of Base Marketing is a critical leadership role responsible for developing and executing comprehensive marketing strategies to drive growth and engagement within our established Wireline & Wireless customer base. In addition, the Director will take on the role of supporting the marketing organization through the evolution of Martech tools, helping define the future of Journey Marketing. This role requires a strategic thinker with proven experience in customer onboarding, engagement and loyalty initiatives. The ideal candidate will have a deep understanding of customer segmentation, data analytics, and marketing automation tools, including marketing cloud, and is able to motivate and support a team of marketing professionals.

• Facilitate the Martech evolution within the marketing team
• Partner closely with technical teams, business intelligence and marketing communications, etc. to identify use cases & journeys and introduce new workflows
• Determine roadmap to optimize use of Martech capabilities to drive optimal sales, loyalty and customer engagement, including leveraging AI tools
• Act as a change agent within the organization, helping peers fully capitalize on the Martech platform
• Develop and implement marketing plans focused on maximizing customer lifetime value within the existing customer base.
• Maximize customer engagement through the first 30 days optimizing the onboarding journey
• Identify opportunities and execute programs to drive accretive customer migrations (x-brand, x-network, x-billing and x-wireless account type initiatives)
• Support Product led new product introduction / decommission initiatives by identifying base impacts and executing changes to onboarding and recommended base communications as applicable
• Manage and mentor a team of marketing professionals, providing guidance and support to achieve team goals

• Analyze customer data to identify trends, preferences, and opportunities for improvement in customer engagement
• Develop and manage marketing & print & mail budgets, ensuring efficient allocation of resources
• Collaborate with other departments (sales, product, BI, marketing communication, customer service) to ensure a cohesive customer experience
• Track and measure key performance indicators (KPIs). Regularly report on progress and make data-driven adjustments to strategies.
• Stay abreast of industry best practices and emerging technologies in base marketing
• Develop and maintain strong relationships with key stakeholders
• Oversee the creation and execution of email marketing campaigns, direct mail campaigns, and other targeted communications

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred
• 7+ years of experience in marketing, with at least 5 years in a leadership role focused on base marketing or customer retention
• Proven track record of success in developing and implementing effective base marketing strategies.
• Experience driving large-scale change within a complex organization
• Strong understanding of customer relationship management
• Excellent analytical and problem-solving skills
• Strong leadership, communication, and interpersonal skills
• Experience with Salesforce Marketing Cloud
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Experience with A/B testing and other marketing optimization techniques
• Experience managing budgets

• Experience in Telecommunications
• Experience with managing high performance teams

#EmployeeReferralProgram
Adequate knowledge of French is required for positions in Quebec.
Additional Information:
Position Type: Management
Job Status: Regular - Full Time
Job Location: Canada : Ontario : Toronto || Canada : Ontario : Mississauga || Canada : Quebec : Montreal || Canada : Quebec : Verdun
Work Arrangement: Hybrid
Application Deadline: 06/03/2025
For work arrangements that are 'Hybrid', successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.
Please apply directly online to be considered for this role. Applications through email will not be accepted.
We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you'll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

We value the experiences that have shaped who you are, and we know the diversity of your talent will bring even greater strength to our team. At Bell, everyone belongs and you'll feel valued, respected and supported as you grow and reach your full potential.

We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or [email protected] to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (see Phenom for details) to learn more about how we collect, use, and disclose your personal information.

Created: Canada, ON, Toronto

Bell, one of Canada's Top 100 Employers.