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Strategy & Planning Marketing Manager - Sobeys banner

Sobeys Inc. - 223 Jobs
Mississauga, ON
Posted 27 days ago This job may expire soon!

Requisition ID: 181858

Career Group: Corporate Office Careers

Job Category: Marketing Sobeys, Safeway & Liquor

Travel Requirements: 0 - 10%

Job Type: Full-Time

Country: Canada (CA)

Province: Ontario

City: Mississauga

Location: Tahoe Office

Postal Code: L4W 0C7

Our family of 131,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better - great experiences, families, communities, and our employees. We are a family nurturing families.

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

Ready to Make an impact?

You will actively contributes as a key leader within the Brand Strategy & Planning team, acting as a champion of the Sobeys brand. You will assist in brand strategy and planning and developing and executing integrated marketing plans for the Sobeys banner. In addition, you will play a key leadership role within a cross-functional team of internal and external/agency partners to help bring the marketing strategy to life for the consumer.

Here's where you'll be focusing:

  • Development of the mid/long-term strategic plans for the Sobeys brand including the management of the marketing plan, defining seasonal marketing approach and key marketing activities to be supported.
  • Support the development of the Altitude marketing strategy and category marketing across Sobeys banner to Differentiating in Grocery to Win (i.e., winning in Fresh, Local, Multicultural and key department strategies).
  • Develop Sobeys banner strategy and activation on the Value positioning and strengthen Sobeys banner value perceptions. Define banner-specific strategy for Own Brands execution and activation.
  • Develop strategic marketing briefs and responsible for sharing with internal teams and agencies.
  • Maintain brand expression and standards for Sobeys brand.
  • Ensure a cohesive voice for the Sobeys brand (Mission, value, brand pillar, visual identity, tone and manner).
  • In close collaboration with the Sponsorship, Community Investment and Category Marketing, Loyalty and Local Store Marketing teams, oversee and manage the 52-week brand strategy & plan for Sobeys.
  • Support the strategy and work with the Corporate Marketing CoE to shape creative direction and media plan. Provide oversight of campaign and advertising production for Sobeys brand campaigns, including flyer, POS and digital materials, intake and Omni-channel distribution and budget optimization.
  • Create alignment during planning process by effectively advocating for Marketing priorities and ensuring they are built into banner plans and briefs.
  • Oversee program integration across channels, negotiating activities between departments.
  • Work cross-functionally with Merchandising, Operations and Own Brands to ensure Marketing is seen as a credible voice at the table.
  • With the support of BI and the customer insight resources, utilize marketing analytics tools to track, analyze, and report on key marketing metrics.
  • Contribute to managing a direct report (Specialist), provide leadership and guidance, delegate tasks effectively and identify development opportunities.

What you have to offer:

  • Undergraduate Degree in a related discipline and a minimum of 8 years of relevant work experience.
  • Brand marketing and retail experience required. Demonstrated strength in consumer-centric thinking, shopper dynamics and retail customer executional strategies.
  • Retail expertise industry preferred.
  • Strategic thinker with the ability to sell ideas internally throughout the organization as well as externally with third parties.
  • Proven track record of collaborative leadership within a high-performing cross-functional team environment.
  • Proven track record of managing diverse projects and working teams to reach goals and timelines.
  • Curious, creative, passion for food and solution oriented.


We offer teammates competitive total compensation packages that will vary by role and location. Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by or monitored for accuracy by our organization. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.

While all responses are appreciated only those being considered for interviews will be acknowledged.

We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.

Competition Number: 1157100000
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About Sobeys Inc.

About Sobeys Inc.

Sobeys Inc. is proudly Canadian, with more than 115 years of experience in the food retail business. As one of only two national grocery retailers in Canada, we serve the food shopping needs of Canadians with approximately 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods and Lawtons Drugs, as well as more than 350 retail fuel locations.

Our five core retail food formats and related businesses are designed to ensure that we have the right offering in the right-sized stores for each individual market we serve – from our full service format to the convenience format, each tailored to satisfy the unique shopping needs of our customers.

Our core values are our strength and the foundation of who we are: Customer-Driven, People-Powered, Community-Engaged and Results-Oriented. And, our purpose – We are a family nurturing families – is our collective passion and mission to nurture the things that make life better, including great experiences, families, communities and the lives of our employees.

Across our banners and businesses from coast-to-coast, we foster a family culture of care, trust and respect with each other, and focus on growth for ourselves, for others and for the company. Together, our employees, franchisees and diverse retail network are dedicated to nurturing our customers by providing exceptional shopping and food experiences and putting their needs and their families’ needs first. We also take tremendous pride in nurturing our communities by proudly growing, showcasing and giving back to the communities in which we serve.

Sobeys Inc. is a wholly-owned subsidiary of Empire Company Limited, headquartered in Stellarton, Nova Scotia.

Sobeys, its franchisees and affiliates employ approximately 131,000 people