Atlantic Lottery (AL) is seeking a Social Media Strategist for a 12-month term. Location is flexible within Atlantic Canada with occasional travel to Moncton, NB.
As the Social Media Strategist, you are responsible for the management of program strategy, tactical rollout and overall long-term health of social media. You deliver and implement marketing plans and programs to support the Social Media strategy across the organization and throughout the business channels to meet marketing and business objectives. The Strategist is responsible for monitoring, tracking and reporting on the performance of the associated campaigns and programs, while recommending adjustments and improvements that are driven by fact-based analysis and trends.
Posting open until hired
- Manage intake of campaign requests from various lines of business and recommend social media tactics that follow the established social media strategy while helping to achieve business objectives.
- Draft and publish audience appropriate content across multiple platforms including Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube.
- Respond to and oversee ongoing community management, including crisis response when necessary
- Oversee Social Media programs including development of ongoing strategies and plans.
- Prepare tactical plans to support higher level marketing plans and objectives.
- Develop detailed communication plans, strategies and objectives including briefing documents and budget allocation.
- Oversee annual content plans and monthly content calendars identifying content creation needs and working with team to ideate, create, and implement all content that is shared to AL's social media channels.
- Identify market research needs and oversee related research projects to ensure objectives are clearly identified and met.
- Integrate with various divisions across the organization to understand requirements and business/marketing opportunities.
- Effectively manage agency relationships; develop and manage campaign/program plans; monitor, measure and present results.
- Manage Meta Ads Manager account, creating, monitoring, and optimizing monthly campaigns that help our content reach various goals including but not limited to, page likes, traffic, engagement, and awareness.
- Provide day-to-day direction, coach, mentor, and manage performance of Social Media Coordinator.
Education and Experience:
- 5+ years experience publishing digital content for brands or in an editorial setting.
- Strong strategic writing and presentation abilities.
- Strong understanding of social media platforms and their respective ads manager and content studios, content creation tools, trends, and analytics. (e.g. Sprout Social, Meta Business Suite, Canva, Google Data Studio)
- Proficient in Microsoft Office products.
- Working knowledge of search engine marketing tools.
- Must be 19 years of age or older to apply.
- Must reside in Atlantic Canada.
Professional Skills:
- Demonstrated leadership skills.
- Strong problem solving, and project management skills.
- Can quickly grasp new technologies and online tools.
- Ability to adapt in quickly while considering all stakeholders in changing situations, live events, crisis situations, etc.
- Knowledge and understanding of consumer-based product development and sales, and related social, political, economic and technological factors that impact the gaming business.
Assets:
- Bilingualism
- Portfolio showcasing successful social media campaigns and content.
- Experience with Asana project management tool.
AL Benefits:
- Extended health coverage that includes medical, dental, and vision.
- Basic life insurance and disability.
- Defined Benefit Pension Plan.
- Three weeks of vacation annually (pro-rated) and 13 paid statutory holidays. Plus, we have a vacation purchasing program.
- Wellness Support: Wellness programs focused on physical and nutritional health (and more), 3 paid personal care days and a 24/7 Employee & Family Assistance Program.
- Three personal leave days per year.
- Two volunteer days per year.
- Career advancement opportunities.
Recruitment Process: The last couple of years has accelerated change across our workplace, including our hiring practices! As a result, throughout your application process, you may be asked to connect with us virtually, and may not be required to meet in-person. All interviews are conducted in English, our working language, unless otherwise stated.
Internal Employees: Internal Employees interested in this opportunity must be in "good standing," which includes meeting expectations on their last performance review. Performance improvement plans, disciplinary action, attendance, mandatory training, and other performance related items will also be taken into consideration when determining the applicant's "good standing" status.
We are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodations), please let us know and we will work with you to meet your needs.
We thank all applicants for their interest, however, only those selected for an interview will be contacted. Please note that the successful candidate will be subject to reference and criminal/educational background checks prior to employment.
