Foodservice Marketing Manager

Foodservice Marketing Manager
Cooke is a global seafood company with operations in North America, Europe, and South America. Our company's success is driven by our dynamic, highly skilled and innovative management team, supported by dedicated employees who live in coastal communities and contribute to the local area's economy and sense of community.
The Role
The Foodservice Marketing Manager leads the development and execution of foodservice marketing plans and initiatives. This position has a high level of interaction with cross-functional departments, including Sales, Product Specialists, Product Development, and Logistics / Supply Chain. Ideally the successful candidate will live in the AST or EST time zone and has experience working successfully from a home office.
Key Responsibilities
  • Lead the development and execution of the marketing plan for the foodservice segment
  • Develop content strategy and execution of Foodservice selling solutions
  • Create and publish all foodservice marketing materials (POS materials, presentations, advertising)
  • Lead the planning and implementation of promotional campaigns
  • Provide marketing support for customer presentations, customer visits, foodservice events, and trade shows
  • Lead go-to-market plan for all new foodservice product launches
  • Maintain effective internal communications to ensure that all relevant team members are kept informed of marketing objectives
  • Report on new product performance, promotional activity tracking and marketing initiative updates.
  • Provide marketing support for customer and sales requests/inquiries

  • 4-5 years of progressive marketing experience, preferably in the food industry
  • A strong understanding of the US and Canadian foodservice markets
  • Strong project management, time management, and multi-tasking skills
  • An understanding of the sales process and willingness to participate in customer meetings
  • The ability to roll up your sleeves, clearly communicate objectives with the cross-functional team, and lead by example are characteristics that will bring you success in this role.

The Opportunity
The role description is just one part of the story. This is an opportunity to grow, to stretch, to work within the parameters of the role but stretch to your fullest potential. We are a team that counts performance, we reward contribution, and we recognize talent. It is about being at the center of the fastest growing company in New Brunswick and knowing you are part of that growth. The ability to bring your passion for learning, desire for growth, and energy for moving your career forward is what we offer.
The Why
Why Cooke…simple because we are a company that rewards initiative, resourcefulness and work ethic. We will champion your growth and provide you with the platform to create your path, your career, and your future.
NOTE: The recruiter is reviewing and interviewing eligible applicants for this position as they are received. If you are interested in this posting, you are encouraged to apply as soon as possible.
We thank all candidates for their interest, however, only those selected for interviews will be contacted.
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