About Bow Valley College
Bow Valley College is the largest college in the Calgary area, with over 15,000 students. We open doors to in-demand jobs across Canada. Our graduates contribute to the economy and community through careers in business, entertainment arts, technology, health care, social services, and more. We are proud to be named one of Alberta's Top 80 employers and one of Canada's Top 50 research colleges. Our innovative applied research, focused on health and health technology, educational technology, and social innovation, is helping shape the future of college education. Learn more about the opportunities we create for students, employees, and our province at bowvalleycollege.ca.
Position Summary
Under the supervision of the Manager, Communications, the External Communications Specialist is responsible for implementing external communications initiatives and tactics that elevate the college profile and complement existing marketing, recruitment, media relations, and external relations strategies.
The incumbent will support media relations and corporate content development including stories for the external website and the college's social media platforms and evaluate and report on metrics/KPIs. They will also need to ensure that the College's stories, news, and programming activities successfully reach target audiences locally, nationally, and internationally through appropriate traditional media outlets, specialty publications, and non-traditional communications channels. Raising the profile and supporting the reputation management of the college and its stakeholders is central to this position. Innovative, strategic thinking is key.
The successful candidate will excel with External Communications and Creative Storytelling, from developing story line-ups, features, and highlight, in addition to implementing creative approaches to telling the Bow Valley College, such as podcasts, videos, and similar content.
Additional deliverables will include maintaining key Reporting, Evaluation, and Metrics to assist in identifying benchmarks and measures of success, as well as making direct contributions to Media Relations and Reputation Management.
Qualifications
- Post -secondary Diploma (preference for Public Relations, Journalism, or Communications)
- 5 years of related experience
- Issues management skills are essential
- Knowledge of and experience within social media platforms
- Knowledge of newsroom practices and interview techniques are required
- Excellent writing, speaking, and editing skills
- Outstanding interpersonal skills and professionalism when interacting with reporters and editors, as well as college employees and students, government representatives, and business leaders
- A combination of experience and education may be considered
If your education was received internationally we will require you provide an international education assessment through IQAS, WES, or one of the other nationally designated organizations upon hire.
Closing Date: May 6, 2024
This opening is a continuous Exempt position. Please note all successful candidates will be required to provide copies of government issued identification and proof of educational qualifications upon hire and may be required to provide an enhanced police information check.
Diversity and Inclusion Commitment
Bow Valley College is strongly committed to fostering diversity and inclusion within our community. We welcome applications from qualified candidates who would contribute to the further diversification of our employees including, but not limited to, visible minorities, Indigenous peoples, persons with disabilities and persons of any sexual orientation or gender identity.