We are seeking a talented Demand Generation Specialist with a proven track record of driving traffic and converting leads. The ideal candidate will have experience in performance marketing and branding, along with a passion for creating innovative demand generation strategies. As a Demand Generation Specialist, you will play a key role in developing and implementing campaigns to increase brand awareness and lead generation. If you're an analytical thinker with a creative mindset and a results-driven approach, we'd love to hear from you!
A Bit About Us
At Dibbly, we measure our success by the impact we have on our users. We are proud to say that our platforms have helped countless people around the world join together to bring their projects to life. Our flagship platform, Dibbly | The Urban Writers, has consistently experienced growth on every front, so we launched its sister platform, Dibbly Create, in 2023. It is designed to further streamline the writing process and empower users to create outstanding content with ease, thanks to its intuitive interface and comprehensive suite of features. With the support of our in-platform AI assistant, KIP, users receive expert guidance every step of the way.
Learn more about us at https://theurbanwriters.com/ and https://dibbly.com/
Who You Are
You love a good challenge and consider yourself the best at what you do. You have a growth-focused mindset and a "challenge accepted" attitude. You are driven, adaptable, and innovative, with a strong work ethic. You are creative in your approach to problem solving and are committed to the cause. At Dibbly, don't want 'workers' on our team. We are looking for people who will dare to question current processes and truly take ownership of their responsibilities.
Why is Dibbly Right For You?
With our vibrant and inclusive culture, we encourage team members to embrace curiosity as we shape the future of content creation through our innovations in SaaS. We are looking for individuals who thrive in dynamic, forward-thinking environments and are passionate about driving innovation in our industry. It's a place where curiosity is celebrated, challenges are embraced, and growth is nurtured.
At Dibbly, we foster creativity and innovation, providing our team with the opportunity to shape our brand's narrative on a global scale. Join our dynamic team and contribute to redefining the online work narrative with our innovative products.
How you'll help build the future:
- Campaign Development and Execution: Design and execute targeted demand generation campaigns tailored to digital channels and partnerships to drive awareness and lead generation for Dibbly Create.
- Digital Marketing: Manage SEO/SEM, social media, email marketing, and display advertising campaigns, focusing on metrics that increase demand. Leverage digital analytics tools to track campaign performance and adjust strategies accordingly.
- Content Strategy: Collaborate with the content creation team to develop engaging, informative, and persuasive content that supports demand generation efforts and aligns with overall marketing goals.
- Partnership Cultivation: Identify, evaluate, and cultivate strategic partnerships that can amplify demand generation efforts. This includes co-marketing opportunities, affiliate programs, and other collaborative marketing initiatives.
- Lead Generation and Nurturing: Develop strategies for lead capture and nurturing programs to move leads through the sales funnel, from initial awareness to conversion. Work closely with sales and marketing teams to ensure a seamless transition of leads and to optimize the lead nurturing process.
- Market Research and Insights: Conduct ongoing market research to understand industry trends, competitor strategies, and customer needs to inform demand generation strategies. Utilize insights to identify new opportunities for demand generation and to refine target audience segments.
- Performance Measurement and Optimization: Regularly analyze campaign performance against key metrics, including lead generation, conversion rates, and ROI. Use insights to make data-driven decisions and to optimize future campaigns. Prepare and present regular reports on campaign results, insights, and recommendations for improvement to the marketing manager and other stakeholders.
- Cross-functional Collaboration: Work closely with other marketing specialists, content creators, and the marketing manager to ensure demand generation strategies are integrated and aligned with overall marketing objectives.
- Innovation and Adaptation: Stay abreast of the latest trends and technologies in digital marketing and demand generation. Be willing to experiment with new channels and tactics to drive better results.
Your Skills and Qualifications: The Demand Generation Specialist should possess in-depth knowledge and operational expertise in the following tools to drive and analyze demand generation initiatives effectively:
- Google Tag Manager: Proficiency in using Google Tag Manager to deploy and manage marketing tags (snippets of code or tracking pixels) on the Dibbly Create website without having to modify the code.
- Funnel.io: Ability to leverage Funnel.io for marketing data aggregation, ensuring all data from different advertising platforms are collected and organized for analysis and decision-making.
- Segment.com: Skilled in using Segment.com to collect, clean, and control customer data from any source, including web and mobile apps, enabling personalized marketing strategies.
- Looker Studio (formerly Google Data Studio): Expertise in creating reports and dashboards in Looker Studio to visualize and share data insights from various sources for better marketing decisions.
- BigQuery: Familiarity with BigQuery as a data warehouse for analytics, capable of handling and analyzing large datasets to uncover insights that inform demand generation strategies.
- Google Analytics: Deep understanding of Google Analytics for tracking website traffic, user behavior, and campaign performance to optimize marketing efforts and improve user engagement.
- Performance Max Ads: Experience with Google's Performance Max campaigns to automate ad placements across Google's advertising networks, optimizing for the highest performance and efficiency.
- Optimizely: Proficiency in using Optimizely for A/B testing and multivariate testing to experiment with different elements of digital campaigns and websites, aiming to improve conversion rates and user experience.
- First Party Data Utilization: Knowledge of best practices for collecting and leveraging first-party data to drive personalized marketing campaigns and respect user privacy.
Hybrid Requirements:
Oakville, ON (Remote with minimum of two days in-office per week)
We understand the importance of flexibility and work-life balance. Our hybrid work environment allows you to work remotely and from our beautiful office location in Oakville. You can enjoy free parking, snacks, our games room, and Nespresso coffee, while working in person with a group of really great people on a shared mission. Our office environment is designed to inspire creativity and collaboration.
Perks, Culture, and Benefits:
- 4-day work week schedule: We value work-life integration and understand the need for personal time. With our 4-day work week schedule, you'll have an additional day to pursue your passions and recharge.
- Happy Birthday Policy: We believe your birthday should be a special day just for you. Enjoy your birthday off to celebrate and create beautiful memories.
- Company-issued MacBook Pro: As a Dibbly team member, you'll be equipped with a company-issued MacBook Pro to support your work and creativity.
- Calm App: We prioritize mental well-being and offer free access to Calm, a leading meditation and mindfulness app, to all our employees.
- Dental and Extended Health Benefits: We care about your health and provide comprehensive dental and extended health benefits to support your well-being.
- Mental Health Assistance Program: Inkblot: We understand the importance of mental health and offer access to Inkblot, a professional mental health assistance program, to provide support and resources when needed.
- Paid vacation days and sick/mental wellness days: We believe in the importance of taking time off to recharge. Enjoy paid vacation days and 12 sick/mental wellness days per year.
- Opportunity for advancement: We are dedicated to fostering your professional growth. Dibbly Inc. provides opportunities for advancement and supports your career development.
- Learning and training opportunities: We encourage continuous learning and offer various learning and training opportunities to enhance your skills and knowledge.
- Awards and recognition: We believe in acknowledging and celebrating the outstanding contributions of our team members. Through our awards and recognition program, we highlight and honor exceptional performance, innovative ideas, and dedication to our shared goals. Your hard work and achievements will be recognized and celebrated as an integral part of our company culture.
- Dignity and respect: At Dibbly, we foster a respectful and inclusive work environment where everyone is treated with dignity and respect. We value diversity and are an equal opportunity employer. We believe in creating a supportive atmosphere where everyone's voices are heard and valued.
If you feel that you possess the skills and passion to drive growth in this role at Dibbly Inc., we encourage you to apply. We look forward to reviewing your application!