We are currently seeking a PR & Events Coordinator who is passionate about our purpose, resourceful and curious, and loves to think big to join us on our journey. The PR & Events Coordinator is a member of the Canadian Marketing team, reporting directly to the PR & Events Manager. This individual is responsible for supporting all PR and influencer marketing strategies, events and activations.
Key Responsibilities:
PUBLIC RELATIONS AND INFLUENCER MARKETING:
- Support public relations strategy to enhance brand image, awareness and desire, ultimately driving conversion to sales through digital content.
- Support PR Manager and agency team with daily PR functions: New product launches, events, press functions, product requests, social media initiatives, etc.
- Assist with the tracking and scheduling of media and influencer treatments in Toronto, Vancouver and Montreal locations as required.
- Support with the vetting and identification process of influencers with a broad spectrum of media and influencers across traditional and social channels (Instagram, TikTok, YouTube, etc.)
- Lead the product ordering for influencers and media partners.
- Manage product send-outs for influencer and media partners as well as support with large-scale seeding programs.
- Assist with managing timelines, mailer lists and execution of mailers for various product launches and ongoing programs.
- Support PR team as directed by carrying out administrative tasks and assignments in a timely manner.
- Lead the monitoring of influencer content including conducting Tribe Dynamic checks and campaign set-up.
- Coordinate cross-functionality within the organization including Marketing, Sales, Education and Operations.
- Support the Canadian trade Make-up Artist program and Professional Skin Therapist seeding programs.
- Keep on top of the latest digital social innovations, trends, launches and up-and-coming influencers.
- Manage corporate communications calendar for LinkedIn.
- Spearheads brand purpose and value initiatives.
- Manage the Skinfluencer program with support and approvals from the PR & Events Manager.
EVENTS AND ACTIVATIONS:
- Responsible for event support across professional and consumer channels:
- B2B: Trade shows, innovation events, etc.
- B2C: Flagships, masterclasses, sponsorships, etc.
- Source and manage external support as needed (catering, photography, DJ's, etc.)
- Responsible for securing quotes and working alongside the PR & Events Manager to ensure all programs are operating within budget
- Collect, process and contribute to event summaries and photos
- Develop timely and detailed post-mortems highlighting successes, learnings and opportunities to leverage for future activations
Qualifications:
- BA degree or post-secondary education in PR, Communications and/or Events
- 1-3+ years of working experience as a PR and Events Coordinator in consumer-packaged goods industry, preferably for a professional beauty/skin brand
- Previous PR Agency experience is an asset but not a must have
- Existing knowledge of the Canadian media landscape
- Experience working with Canadian beauty/lifestyle influencers on earned and paid programs
- Exceptional verbal and written English communication and presentation skills; French bilingual a plus but not essential
- Above average proficiency in Word, Excel, Outlook and PowerPoint
- Previous experience with influencer management software including Traackr and Tribe
- Comfortable working with numbers and analyzing ROI
- A strategic thinker with a strong business acumen
- Strong attention to detail, excellent time management and organization skills with the ability to meet deadlines
- Creative outlook, passion and enthusiasm for events and influencer relations
- Possess a “can do” attitude
- Self-motivated personality that embraces change, challenge and organization
- Demonstrate a strong team mentality and ability to work well with others
- Knowledge of the professional beauty industry and B2B/B2C model is an asset
- Live in the GTA
Working conditions: Additional hours working evenings and weekends as business needs dictate. Ability to lift up to 20lbs.
We offer the following perks & benefits: Hybrid office work schedule at 60% in office, extensive wellness benefits on day one, a 5% Matching RSP Program starting day one, parental leave subsidy benefits, fitness benefit, monthly product allocation, product and treatment discounts at our Flagship store locations and access to product launches and company social events!
Dermalogica continues to dominate the professional skin care industry with distribution in over 90 countries. Known worldwide as the premiere Skin Therapist's choice for offering the most respected professional skin care line, we are also recognized for our renowned postgraduate education. Our entrepreneurial spirit, hands-on environment and fast-paced culture encourages employees to be their best, bringing innovative solutions to reach the skin care professional and consumer. We are highly energetic, passionate, and results oriented. You will find that Dermalogica is a very special place, with tremendous opportunities ahead for us, all building upon a record of achievement.
We thank all candidates for applying but only those that are qualified will be contacted. No agencies. Dermalogica is an equal opportunity employer. It prohibits discrimination based on age, ethnicity, disability, national origin, race, religion, gender, family status, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial, and local laws. Dermalogica is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interview process, please let us know.