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Product Marketing Manager [Remote, or Hybrid]

ScalePad - 10 Jobs
Vancouver, BC
Remote
Full-time
Management
Company Benefits
Stock/Profit Share
Posted 12 days ago
Salary: $95,000-$105,000

We're Hiring!

We're looking for brilliant thinkers to join our #Rocketeers. If you've ever wondered what it's like to work in a place where people enjoy their work and where talent is more important than the title, then keep reading.

What is ScalePad?

ScalePad is a market-leading software-as-a-service (SaaS) company with headquarters in 3 major cities of Canada; Vancouver, Toronto and Montreal. However, we are proud to say our employee reach is now global so we can best serve our partners all over the world.


Our success is no accident: ScalePad provides MSPs of every size with the knowledge, technology, and community they need to deliver increased client value while navigating the continuously changing terrain of the IT landscape. With a suite of integrated products that automate and standardize MSP's operations, analyze and uncover new opportunities, and expand value to clients, ScalePad is equipping the MSP adventure.

ScalePad has received awards such as MSP Today's Product of the Year, G2's 2024 Fastest Growing Product, and 2024 Best IT Management Product. In 2023, it was named a Best Workplace in Canada by Great Place to Work™. ScalePad is a privately held company serving over 12,000 MSPs across the globe.

You can contribute to our innovation and appreciate how your work is helping take this company to a higher level of operational maturity. More on that here.

Your mission should you choose to accept it.

ScalePad is a market-leading software-as-a-service (SaaS) company with headquarters in 3 major cities of Canada; Vancouver, Toronto and Montreal. However, we are proud to say our employee reach is now global so we can best serve our partners all over the world.


Our success is no accident: ScalePad provides MSPs of every size with the knowledge, technology, and community they need to deliver increased client value while navigating the continuously changing terrain of the IT landscape. With a suite of integrated products that automate and standardize MSP's operations, analyze and uncover new opportunities, and expand value to clients, ScalePad is equipping the MSP adventure.

ScalePad has received awards such as MSP Today's Product of the Year, G2's 2024 Fastest Growing Product, and 2024 Best IT Management Product. In 2023, it was named a Best Workplace in Canada by Great Place to Work™. ScalePad is a privately held company serving over 12,000 MSPs across the globe.

You can contribute to our innovation and appreciate how your work is helping take this company to a higher level of operational maturity. More on that here.

Responsibilities.

  • Own the 4 key product marketing areas for our security & compliance offerings: messaging & positioning, GTM / product launches, growth, and competitive intelligence
  • Be the go-to marketing resource for our security & compliance product domain for all key stakeholders including General Managers, Product Managers, marketing team, solutions engineers, sales, support, and success teams
  • Lead the go-to-market plan, ensuring that all customer-facing teams are on-message and that all channels are maximized
  • Understand the market landscape, industry, pain points, and ongoing differentiation for target audiences, to inform the product roadmap and marketing strategy
  • Conduct client research and represent the voice of the customer within the organization
  • Lead, plan, manage, and execute the launches of new products and features
  • Create engaging materials and deliver regular enablement sessions to our sales team
  • Assess the effectiveness of the marketing programs that support new launches and report back to the business on required changes
  • Support integrated marketing campaigns and coordinate with various stakeholders on the marketing team to achieve campaign goals
  • Develop content for target personas at different stages of their buyer journey, including scoping & creation of B2B, as well as B2B2B, sales materials
  • Collaborate with product management and marketing communications to develop product positioning, messaging, and content that resonates with our target buyer personas
  • Identify gaps in the partner journey, and work cross-functionally to improve the partner journey to support net new customer acquisition, cross-sales, product utilization, and retention
  • Be the expert on our products - what they are, what they do, and why they're valuable - and be the go to resource to provide that knowledge to relevant stakeholders
  • Lead the development of content to support the event and webinar strategy
  • Support other product domains as required

Qualifications.

  • Bachelor's Degree in relevant field (MBA preferred)
  • Minimum 5 years product marketing experience, product experience, or a combination of both
  • Minimum 3 years experience in a B2B SaaS company
  • Product Marketing Certification (PMA, Pragmatic, Reforge, etc.)
  • Strategic planning and business skills demonstrated through market planning and growth for a product/solution
  • Highly organized with strong project management skills and demonstrated ability to prioritize in a face-paced, matrixed environment
  • Experience in conducting and analyzing/using market research to drive a GTM strategy
  • Customer focused with the demonstrated ability to translate market needs or problems into marketing opportunities and solutions
  • Excellent verbal and written communication skills with an aptitude for storytelling
  • Ability to effectively communicate technical information to both technical and non-technical audiences
  • Superior cross-functional communication skills, with the ability to influence teams across the organization
  • Strong collaboration and team approach with the ability to create inclusive, productive working environments that move work forward
  • Growth mindset - be willing to learn and find what you need to get the job done

Nice to Haves

  • Knowledge of the IT Service Provider and/or the Managed Service Provider Industry
  • Knowledge of the IT security & compliance industry

Perks, Perks, Perks.

  • Mentorships by industry veterans with a 100% track record of industry success in funding and scaling software companies creates endless career opportunities
  • Training and professional development budget provided to help advance your career and skills (available every year to every employee)
  • World-class offices and facilities in downtown Vancouver, Toronto and Montreal, for locals seeking a hybrid experience
  • Brand new, top-of-the-line hardware, and equipment providing an ideal working environment either at home or in the office
  • A top of the line benefits package
  • Monthly stipend to assist with creating the best hybrid work experience
  • Unlimited flex-time policy
  • Employee Stock Options
  • RRSP matching

Work-life balance.

We love our #Rocketeers! We value their work and recognize that to be a great #Rocketeer you have to have a work-life balance. Our teams work on a hybrid model. This may mean working in one of our hub offices a few set days a week with your team or working remotely, whichever is deemed most beneficial for the success of the employee and specified role. Our goal is to provide the best work-life balance, whether that is in the office or at home.

Even while working remotely our teams are dedicated to staying connected throughout the day, so there is never a dull moment and you still feel part of the community, no matter where you are working from.

Dream jobs don't knock on your door every day.

ScalePad is not your typical software company. When we hire you, we aren't just offering you a job, but rather we are committing to investing in both you and your long-term career. You'll help shape how this modern SaaS company operates and make a genuine impact on the future of our people, product, and partners.

We invite all qualified candidates to apply. Please note, you must be eligible to work in Canada to be considered for this role. We thank you for your interest. However, only successful applicants will be contacted.
At ScalePad, we believe in the power of Diversity, Equity, Inclusion, and Belonging (DEIB) to drive innovation, collaboration, and success. We are committed to fostering a workplace where every individual's unique experiences and perspectives are valued, and where employees from all backgrounds can thrive. Our dedication to DEIB is woven into the fabric of our culture, guiding our actions and decisions as we build a stronger and more inclusive future together.

Join us and be part of a team that celebrates differences, embraces fairness, and ensures that everyone has an equal opportunity to contribute and grow. Together, we're creating an environment where diverse voices are not only heard but also amplified, where everyone feels valued, and where we can all achieve our full potential.

Please no recruiters or phone calls.