Salary:

CanadaHelps is looking for a problem-solving, self-starting Senior Analyst, Marketing Analytics with a passion for social change to join our team. This is a unique opportunity to be part of a purpose-driven tech company at a time of critical importance for the work we do. CanadaHelps has been a leader in charitable giving in Canada for 23 years, and has grown rapidly in the last 5 years; it now generates and processes more than $400 million in charitable donations.

About the Role

As part of the Data & Analytics team, the Senior Analyst, Marketing Analytics will be a strong partner to cross-functional teams, in understanding new and existing product offerings, and recommend the right metrics to measure performance. We are looking for someone who loves to solve a problem and has a knack for performance optimization and translating analysis into actionable insights.

Reporting to the Senior Manager of Data & Analytics, your primary focus will be supporting the B2B Marketing Team. However, you'll also collaborate with various teams across the organization. In this role, you'll serve as the central point of contact for all data requests and insights related to B2B line of business, as well as their fundraising tools and products.

Key Responsibilities

• Charity Data Expertise: Become a subject matter expert on how charity data is stored and structured across multiple systems.
• Design, create and automate weekly, monthly and quarterly dashboards and reports as well as meaningful Key Performance Indicators (KPIs) that feed into the monthly performance scorecards.
• Single point of contact for all data requests & insights on B2B fundraising tools and products
• Develop models for customer segmentation, Churn & Retention prediction.
• Collaborate with cross-functional teams including Dev/Engineering, Charity Engagement, Product, Finance etc. to create data marts, automate data and report generation and troubleshoot data issues to ensure data quality.
• Set up A/B testing of marketing initiatives and new product features – test, measure, make recommendations and report results of all efforts.
• Manage all online analytics to report business performance, key changes, customer lifetime value metrics, and performance opportunities back into the Marketing or relevant teams within the organization.
• Maintain and support web data integrity/validation. Be able to identify gaps in the current data capture strategy and collaboratively implement enhancements.
• Partner internally and externally to ensure best practices in metrics and decision making are being maintained, and act proactively in analyzing user behavior using available data to influence changes on the website.
• Deep dive into campaign performance data to identify and recommend opportunities for improvement.
• Support team in ensuring marketing programs are executed with a data-driven philosophy and develop mechanisms to measure performance.
• Participating in/ Membership of the Data guild for formulating internal policies for data related regulatory, innovation and design best practices.
• Liaise with the Snr Manager, Data & Analytics in the technical solution design and development of new and ongoing projects using ML algorithms and statistical data modeling tools to develop data products.

Required Skills and Experience

• Bachelor's degree in Computer Science, Statistics, Math or another quantitative discipline; or College diploma with equivalent experience.
• 3+ years of hands-on experience in business and/or product analytics, working with large, multi-dimensional datasets, preferably at fast-growing tech companies.
• Exceptional communication skills, both verbal and written.
• Skilled in extracting, transforming and manipulating data using query and programming languages such as SQL, Python etc.
• 2+ years of experience using data visualization using tools like Tableau, Looker etc.
• Knowledge of using CRM tools such as Salesforce.
• Knowledge of web analytics tools such as Google Analytics, and experimentation (A/B tests etc.) and basic statistics (e.g. hypothesis testing) required. Knowledge of commonly used analytic methods such as regression, decision trees and forecasting are highly preferred.
• Experience in and ability to play “trusted advisor” to senior and executive leadership and help make change happen.
  

Here Is What We Have To Offer

• A permanent position with a competitive salary, 100% employer-paid benefits, generous RRSP matching, generous time off, and flexible work policies.
• A chance to make a difference and a unique opportunity to add major value as a key member of a growing team in a forward-thinking, technology-focused environment.
• A “get things done”, open, collaborative and flexible environment.
• Amazing co-workers with passion, intelligence, energy, and ideas.
• A flexible schedule and work location policy.

What you can expect with our interview process:

We understand interviewing can be a daunting experience, and we are here to support you every step of the way. Here is a step by step guide on what interviewing with us looks like:

1. 30 min “get to know you” interview with our People & Culture Team
2. 60 min “Meet the Hiring Manager” technical interview with our Senior Manager, Data & Analytics
3. 45 min “Meet the COO”

Accommodation: CanadaHelps is an equal opportunity employer, and welcomes and encourages applications from all persons including those with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. If you require accommodation at any stage of the recruitment process, please contact [email protected] so that appropriate accommodations can be made.

remote work