Joining our team:

Since 2002, Blue North Strategies has led the way delivering measurable results based on fundraising data analysis. We are a small but mighty fundraising agency where our clients are all do-gooders driven by passion and purpose. We are builders, creators, and visionaries. We are fundraising strategists, data geeks, and eccentric creative types – a brilliant mix of right- and left-brained people.

Blue North partners with nonprofit organizations to help them optimize their efforts, grow their resources, and build valuable, long-term relationships with each of their donors. We take care of the fundraising strategy and execution so that our clients can focus on making the world a better place.

As the Senior Digital Fundraising Strategist, you will play a critical role in driving organic growth for our clients, understanding their business needs, nurturing strong relationships, and leading a high-performing digital team. With your extensive knowledge of digital marketing, you will translate digital trends and strategies into actionable solutions, influence client decision-making, and position the agency as an essential strategic partner.

A day in the life of:

• With your expertise in digital marketing, you'll establish key strategic objectives for our nonprofit clients
• After you've developed the strategic digital fundraising strategy, you'll work with internal teams to execute the strategy, ensuring flawless execution and active optimization of digital campaigns against authored plans
• Communicate the plan to clients and continue measuring its success through testing, data analysis, and insights

What you'll do:

Strategic Digital Fundraising

• Using your extensive knowledge of digital marketing and the evolving technology landscape, develop fundraising strategies and offer strategic thought leadership to build measurable and actionable digital fundraising campaigns
• Lead strategic planning and brainstorming sessions on the development of the campaign creative and messaging to meet objectives, partnering with internal teams to deliver outcomes-focused solutions
• Understand how digital strategies, tactics, and tracking need to be constructed for effective monitoring, evaluation, and presentation of campaign results
• Analyze results from primary research to ensure insights are integrated into future work; adapt digital marketing strategies to reflect changes in customer behaviors
• Understand and apply user experience best practices to build customer journeys through email and landing page design
• Evaluate new technologies and marketing opportunities as they emerge and take an active lead on advancing the agency's digital capabilities, emerging digital trends, ideas, and best practices within the digital space and fundraising sector
• Standardize and evolve the core process and workflows to support standalone digital fundraising campaign development and optimization, from client discovery through final reporting

Team Leadership

• Develop and lead the Digital team, providing them with ongoing training, support, and feedback to ensure their success
• Along with the VP, develop key metrics and goals for the team and individual team members to support their development and ensure the team is meeting the company's digital goals and objectives
• Work closely with HR and the VP on workforce planning initiatives to ensure staffing requirements are met and planned for
• Monitor employee engagement to ensure the team is functioning well and working at optimal capacity

Who you are:

• Post-secondary education in marketing, advertising, digital design, or similar area
• 5+ years' progressive digital marketing experience in planning and strategy, ideally working with nonprofit online marketing and fundraising programs
• 2+ years' leadership experience with the ability to coach and mentor others to achieve success
• Expertise in email marketing, SEO/SEM, media planning and buying, UX/UI, testing strategy, and funnel optimization
• Experienced using marketing tools like Meta Business Suite, Google Ads, and Google Analytics
• You are a generally curious person when it comes to testing and innovation, and have the drive and determination to want to continually outperform previous results

Nice to haves:

• Agency experience is a plus
• General interest in or experience working with AI
• Experience working in the nonprofit or fundraising sectors

Where you'll work:

We're striving to find new ways to meet the needs of our employees and create a workplace that is flexible, connected, and inclusive. We are a remote first company, however all employees have the option of working in-office, in a hybrid working arrangement, or in a fully remote capacity. At times, all Blue North employees are asked to come into the office for meetings, special events, or activities. Blue North's office is in downtown Guelph, Ontario. A member of the Human Resources team will work with candidates to discuss expectations and determine what working arrangement is most suitable for them.

What it means to be a Blue Norther:

• Wowing our clients and building a great company culture is at our core
• We stand out because we bring the wow and deliver excellence to our clients
• New ideas? Yes please! We thrive on innovation and coming up with new and creative solutions to get the most exciting results
• We embrace our weirdness and show up as our authentic, quirky selves (so you won't find any corporate stuffiness here)
• We love to create and have fun
• We take risks, ask questions, fail, and get back in the saddle

We live our Values:

• Collaboration – No matter what the circumstances we are able to achieve greatness through trust, respect, and teamwork.
• Integrity – We take personal accountability to deliver what we promise to clients and each other, making sure to always go the extra mile to break down any barriers standing in the way.
• Innovation – Our commitment to continuous improvement and innovative new solutions is seen through our dedication to challenge the status quo.
• Results – We are driven to consistently provide the best results for our business and our clients to help do more good.
• Making an Impact – We care about our clients, their causes, their successes, and the impact we collectively have in the world.
  

Our commitment to our candidates and employees:

We are committed to creating a culture of belonging and building an inclusive work environment to ensure that all Blue North employees feel valued, seen, and heard, and have equal access to opportunities, professional growth, and success.

If you're excited about this role, but your experience doesn't align with every qualification listed here, you are still encouraged to apply. You might be exactly what we're looking for.

If you have a need that requires accommodation for any part of the hiring process, please fill out our Accommodation Request Form.