Marketing Automation Specialist
Compensation:
$55,000/year - $65,000/year
Requirements:
- 2+ years of experience in email marketing
- Extensive experience in automation
- Strong copywriting experience
- Strong technical aptitude for learning new tools & platforms, troubleshooting, and problem-solving.
Nice to have:
- Recent experience building email campaigns in Mailchimp
- Working knowledge of WordPress and WooCommerce platforms
- Experience working with eCommerce products and tools
- Experience in creating and maintaining social content across a variety of platforms
- Bilingual proficiency (English/French)
Additional Benefits:
- Work from home
- Annual merit-based compensation increases
- Comprehensive health benefits plan
- Health Spending Account
- Starting at 3 Weeks Paid Vacation and increasing over time.
- Flexible hours
- Relaxed working environment
We want to help workers stay safe and help employers make it happen. Work-life should be enjoyable, and creating a safe workplace should be enjoyable, too. You can learn more about Worksite Safety and our products/services here: https://www.youtube.com/watch?v=4FpJSm9We4o
The Marketing Automation Specialist role is highly collaborative, focusing on building automated marketing campaigns to increase conversions and reach customers at critical points throughout the customer journey. This role requires someone very comfortable with copywriting, experimentation, understanding customer intent, and a desire to optimize the customer journey. This role requires someone with an exceptional eye for detail, excellent written and verbal communication skills, and the ability to self-manage multiple projects and timelines. This role offers the opportunity for the successful applicant to grow both their skills and career based on successful performance and a willingness to learn.
Your role will be primarily focused on the following:
Building Automated Email Campaigns (65%):
- Learning Worksite's products front to back
- Copywriting
- Building new email campaigns
- Maintaining & optimizing existing email campaigns through constant experimentation
Experimentation (25%):
- Constantly testing new email campaigns and campaign variants through experimentation with copy, timing, assets, products, calls to action, etc.
- Finding new ways to engage with Worksite's wide variety of customers
Professional Development (10%)
- Participating in Worksite Safety's training programs to gain first hand experience with product catalogue, market, and the problems that those products solve for our end-users
- Participate in Continuing Education courses and industry events to improve/refine and learn new skill sets
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Our Values:
Growing Through Experimentation - We relentlessly pursue our vision by improving and expanding what we do, experimenting with new ideas, and valuing tests over assumptions.
Building Together - We work collaboratively because we know that everyone has great ideas and unique perspectives, contributing to better results. We are stronger when we are all in as one team.
Being Surprisingly Helpful - We look for ways to surprise and delight by going above and beyond to help others, even when we don't stand to gain anything from it.
Enjoying our Work Life - Because our lives are better when we enjoy our work, we build genuine, positive, and supportive relationships with each other and inject a little fun wherever we can.
remote work