Content Marketing Associate
Full Time
Canada, USA, Europe - Remote
About Informal
Informal Systems is a remote-first company with team members worldwide: Toronto, Berlin, Lausanne, Brazil, and more. We are structured like a worker's cooperative, where important corporate actions are subject to one-person-one-vote democratic control by the members.
We believe in creating trust in software and money and are looking to grow the team with exceptional individuals who share our passion for building this future.
Informal is structured with 5 business units which include:
- Cosmos Hub: A core developer of the Cosmos Hub blockchain working on R&D and maintenance.
- Interchain team: A leading developer for CometBFT, Hermes and IBC-rs
- Informal Security: A security auditing business providing security audits in the Cosmos ecosystem and beyond.
- Informal Staking: A PoS validator helping to secure the Cosmos ecosystem and beyond.
- Cycles: An early stage startup that aims to deliver financial software solutions that improve businesses' sustainability through reducing their cash flow needs.
About the Role
The Content Marketing Associate will assist the Marketing Lead in executing impactful content marketing - with both content creation and management. The breadth of the position will cover both the Cosmos Hub and some brand marketing for Informal Systems as well as its individual business units. The Content Marketing Associate will report directly to the Marketing Lead and work closely with Project Leads.
What your primary responsibilities will be:
- Maintain and assist in shaping a consistent brand voice for Informal Systems and the Cosmos Hub
- Write and publish relevant content and campaigns on Twitter/X (@cosmoshub, @informalinc), YouTube (Informal Systems), Cosmos Hub Forum and Informal Systems blog in accordance with content calendar schedule
- Maintain content calendar and creative asset management for Informal Systems' and Cosmos Hub's social media channels for the Cosmos Hub team
- Work with the Design team to create explanatory images and visuals to support content across platforms
- Manage multiple workflows autonomously and maintain scalable content creation and review processes
- Maintain an ‘always-on' presence on Informal Systems', Cosmos Hub Twitter/X feed to ensure we are responding to relevant community commentary, concerns, questions, and requests, in order to foster a positive community and add value to the community's experience with the Informal Systems' Cosmos Hub team
- Monitor Informal Systems and Cosmos Hub social media feeds for opportunities to interact with the community of developers, validators, token holders, find examples of relevant content to share with our followers
- Support the content review of governance proposals and actively engage with key stakeholders, including validators, to address pertinent governance topics.
- Stay abreast of latest industry-related topics and trends to translate into tangible opportunities for Informal Systems' Cosmos Hub team to activate on owned channels
- Conduct keyword research and use SEO guidelines to optimize content
- Define and track KPIs to ensure continuous improvement and effectiveness of content against business goals
- Collaborate with legal, marketing, product managers; influence and adapt to stakeholders and their feedback
What we look for in a successful Content Marketing Associate:
- Deep understanding of the web3 and crypto industries
- Demonstrated proficiency in writing short form and long form content
- Active participation in the Cosmos Hub community
- Ability to work independently as well as in a team
- Ability to generate innovative ideas for engaging content.
- Capacity to develop and implement effective content strategies aligned with business goals.
- Ability to analyze data and metrics to optimize content performance.
- Strong verbal and written communication skills for collaboration and stakeholder interaction.
Some of our benefits include:
- A unique, caring and friendly culture (learn more about how we work here)
- 25 days (5 weeks) of paid vacation annually, plus 3 Spiritual Days
- Company closure from December 25th to January 1
- Annual Lifestyle benefits (reimbursements for gym memberships, fitness equipment, etc)
- A remote-first, flexible work environment
- A home-office stipend to set you up for success
- Annual company retreats
- Paid parental leave
- ….. and many more!
We are an equal opportunity employer and value diversity in our organization. We are committed to equal employment opportunities and encourage applications from people of all race, religion, colour, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status.
remote work