Achieve Finance, a sister company to FinSANA, is a marketing company that specializes in lead generation for the personal finance space.

We specialize in all forms of marketing and support our clients with solutions and technology allowing us to serve up better results effecting the bottom line.

RESPONSIBILITIES

• Handling day-to-day email operations, including analyzing campaign performance reports
• Flawless execution on all email campaigns — content, linking, segmentation, etc;
• Conducting extensive A/B and multivariate testing, analysis, and reporting on key metrics impacting delivery, open rate, click through rate, conversion rate, and ROI;
• Developing meaningful database segmentation to tailor appropriate campaigns for targeted audiences;
• Creating data and content strategies to maximize performance;
• Designing and implementing weekly newsletters, and email drip/trigger automations to extend the customer life cycle;
• Evaluating new and different email delivery platforms to ensure both redundancy and specialization for various data characteristics including domain groupings and age of data;
• Coordinating with Business, Development, Content and Project Management teams for smoother execution of email programs;
• Working alongside Compliance to foresee and anticipate legal and/or regulatory issues;
• Maintaining all the email delivery accounts, sub-domains and IPs in good health;
• Keeping focus on long-term vision while executing on short-term performance goals.
• Own end to end execution of email campaigns, including audience segmentation, A/B testing, QA and reporting.
• Perform day to day marketing activities including, but not limited to, email campaign set up, scheduling, testing, deployment of emails, email database management activities, and maintaining cleanliness of database.
• Work with technology team to automate email campaigns and implement new Email Service Provider
• Maintain up-to-date campaign calendar and coordinate with internal stakeholders.
• Tracking and reviewing all campaign metrics on a daily, weekly, monthly, and ad hoc basis to identify opportunities for optimization, and help build presentations (PPT) for senior leadership.
• Measurement and optimization of content and campaign performance.
• Work with graphic designers to develop marketing campaign creative assets.
• Collaborating and assisting on other marketing/sales projects as requested.

REQUIREMENTS

• Minimum 3 years of experience in Email Marketing and Deliverability, or ISP/ESP industry experience
• Degree/Certification in Marketing Management, Advertising, Communications, or equivalent.
• Familiar with laws, regulations, and best practices of the email industry.
• Extensive experience in all areas of campaign management
• IP reputation management for both dedicated and shared IPs
• Working knowledge of delivery protocols and policies for all major domain groups.
• While email marketing is primary focus of this position, experience with Landing pages, Forms, SMS and/or Push Notifications is a plus.
• Basic understanding of HTML knowledge
• Excellent project management skills specific to marketing.
• HTML/CSS/AMP Knowledge
• Analytics, Reporting, (FBL's, Postmaster Tools, SNDS)
• ISP and ESP Knowledge
• Delivery Protocols and Policies: (SPF, DKIM, DMARC)
• Compliance and Legal Knowledge
• Graphic Design Basics, Mobile and Testing Tools
• Linux LAMP experience, Apache, MySQL, and PHP/Python, basic scripting, or coding knowledge (as an asset)

WHY JOIN US?

• Competitive wages
  
• Group Insurance benefits
• Work and family life balance
  
• Strong culture and values centered around support and inclusiveness for all our employees.
  
• Employee Referral Program
• RRSP Matching Program