A growing independent media agency, Glassroom emphasizes transparent advertiser-agency relationships, professional development of its experts, and continuous improvement. In this lab, we seek to turn brilliant media strategies into inspiring business results.

We believe in the strength of the community. It is the curious, ambitious and autonomous humans who allow us to offer a unique service to our customers. We are proud to say that human intelligence and teamwork are what fuels our agency.

Glassroom is part of Humanise (https://humanise.world), a collective of nine independent, yet complementary companies who share a belief: Consumers are people, first and foremost.

Responsibilities

• Tailor strategic media recommendations to the client's business challenges/opportunities while in the leveraging key insights highlighted during the campaign briefing process
• Develop digital strategies for various performance platforms (e.g. Google Ads, Bing Ads, Search Ads, Facebook, RTB display and video, etc.)
• Manage a team of digital experts in paid social, programmatic and paid search
• Develop a relationship of trust with clients, suppliers, and internal teams
• Implement data analysis techniques to continuously monitor and optimize campaign performance, leveraging insights to refine targeting, messaging, and media allocation strategies in real-time.
• Cultivate strategic partnerships with industry influencers, publishers, and platforms to explore innovative opportunities for brand partnerships, co-marketing initiatives, and sponsored content collaborations.
• Build holistic digital media strategies, while understanding their synergy with traditional channels to make recommendations based on campaign objectives
• Understand the client's business sector and its challenges, in order to make appropriate recommendations and propose development opportunities
• Organize and facilitate client optimization sessions to discuss key learnings and optimization opportunities.
• As an expert in digital strategy, contribute to the adequate training of internal teams
• Knowledge of different digital planning tools (Comscore, Vividata, etc.)
• Stay abreast of emerging trends and technologies in digital advertising and marketing, proactively identifying opportunities for innovation and optimization to drive competitive advantage for clients.

Qualifications

• At least 3-4 years of experience in a similar position in digital media planning or in the digital field;
• Advanced knowledge of optimization best practices and performance orientation
• Good knowledge of programmatic display & video, paid social, and paid search;
• Mastery of Excel (pivot tables, vlookup, calculated fields, etc.)
• Experience working with clients in the Quebec market, nice to have.

Benefits

• 9/10 work model
• Hybrid work option
• 3 annual weeks of vacation + agency closure during the holidays
• Group insurance plan: life, prescription drugs, travel, dental expenses, paramedical services, and more ( *3 different levels of coverage available)
• Wellness and leisure program: $250 per year for reimbursement for sport equipments, sport memberships, WFH equipment, second screen, etc.)

Our creds

At Glassroom and Humanise, we take great pride in our work and our culture. We turn heads:

Here is an overview of our clients and the media campaigns designed at Glassroom (https://www.glassroom.ca/work ), as well as some awards we have recently won (https://concoursidea.ca/gagnants/idea/2022?agency=1507&agency=1442&agency=1440&agency=1446 )

Join our team of experts. Welcome to Glassroom!