Digital Customer Acquisition Lead

The Raw Office - 4 Jobs

Toronto, ON

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Posted 11 days ago Expires Soon!

Job Details:

Remote

Full-time

Experienced

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Digital Customer Acquisition Lead

Raw Office is an exciting tech start-up that helps organizations become more eco-friendly via its next-generation ecommerce procurement platform. www.rawoffice.com

Located in the heart of downtown Toronto, at Yonge and Dundas Square, we offer an inclusive and exciting lean start-up environment. We empower our team members to become the best they can be, as individuals and as team members. Raw Office is enlisted in two of the world's top-rated accelerator programs: DMZ (Canada) and Gener8tor (USA). You will have access to all the resources and mentorships of these world-class organizations!

Perks include:

Free mentorship with industry-leading experts
Free classes and workshops from industry-leading companies
Free coffee, of course
Cool perks like Scotch Fridays, in-office ping-pong, and the occasional in-office chef!

What You Will Do

The Digital Customer Acquisition Lead is responsible for acquiring high volumes of B2B customers via digital channels. You will oversee and implement all digital marketing initiatives, including brand management, digital acquisition, funnel creation, copywriting, analytics, research, public relations, social media, content creation, and creative.

Your day-to-day activities will include:

Acquiring new B2B customers via digital channels
Creating digital B2B customer acquisition funnels
Tracking and optimizing acquisition metrics
Creating and optimizing targeted digital B2B acquisition channels using:
- Social media
- Growth hacking
- Landing pages
- Paid advertising
- Retargeting
- SEO
- Email
- Blogs
- Videos
- Content marketing
- Viral marketing
- Referrals
- Influencer marketing
Continuous improvements to minimize acquisition costs and increase the lifetime value of customers

Personal Attributes We Value

Love for the environment and eco-friendly products
Excellent analytical, written, and verbal communication skills
Amazing organizational skills, including prioritizing, scheduling, time management, and meeting deadlines; detail-oriented
Entrepreneurial spirit and ability to “wear many hats” (or toques)
Ability to use independent judgment and to manage and impart confidential information
Ability to analyze and solve problems
Ability to plan, develop, and coordinate multiple projects
Ability to foster a cooperative work environment
Works well in a fast-paced environment
Energetic, upbeat, tenacious team player
Proficiency in English (other languages are great too!)
Creative and positive "can-do" spirit

Technical Skills We Are Looking For

As the Digital Customer Acquisition Lead, you must be able to own, create, and implement all aspects of the Digital Marketing initiatives! Here are some of the skills required:

Experienced in acquiring large quantities of B2B customers through digital channels
Degree in marketing, business, design, data science, communications, or a related field is required
Minimum of 2 years of direct and applicable work experience in a digital acquisition and digital marketing leadership role
Minimum of 2 years of experience developing, executing, and managing brand strategies that converted and supported the growth of identified target goals
Strong understanding of current B2B online marketing concepts, strategy, and best practices
High proficiency in all social media platforms
Experience in ecommerce, SEO, PPC, email marketing, and social media
Proven proficiency in Google Ads, Facebook Ads, LinkedIn Ads, Bing, and Google Analytics
Demonstrated experience with identifying and implementing emerging trends in digital marketing and acquisition

Think You'd Be a Great Fit!? We'd Love to Hear from You!

At Raw Office, we are committed to fostering an inclusive, accessible work environment where all employees feel valued, respected, and supported. Raw Office offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview or testing, please advise us if you require an accommodation.

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Frequently Asked Questions

What does the Digital Customer Acquisition Lead do at Raw Office?

The role is responsible for acquiring high volumes of B2B customers via digital channels and overseeing all digital marketing initiatives, including funnel creation, analytics, content creation, and channels like social media, paid ads, SEO, email, and more.

Where is the Digital Customer Acquisition Lead position located and what is the company vibe?

This position is based in downtown Toronto, at Yonge and Dundas Square, and Raw Office emphasizes an inclusive, lean startup environment with access to accelerator resources.

What are the required qualifications for this role?

The role requires a degree in marketing, business, design, data science, or a related field and at least 2 years of digital acquisition and leadership experience, plus experience in brand strategy and various digital channels.

Which digital channels and tactics will I work with?

You will create and optimize acquisition funnels and use channels such as social media, growth hacking, landing pages, paid advertising, retargeting, SEO, email, blogs, videos, content marketing, viral and referral marketing, and influencer marketing.

What can I expect in terms of the work environment and perks?

Raw Office offers an inclusive startup environment in downtown Toronto with perks like free mentorship, classes, coffee, Scotch Fridays, ping-pong, and occasional in-office chef.

What performance aspects will the role focus on?

The day-to-day includes acquiring new B2B customers via digital channels, tracking and optimizing acquisition metrics, and continuously improving to minimize costs and increase customer lifetime value.