1Milk2Sugars
Toronto, ON
Posted 24 days ago
Job Details:
Full-time
Contract
Management
Benefits:
Bonuses & Incentives
Salary: 102k - 120k
DigitalDirector(MatLeaveContract1218Months)
JOB SUMMARY
AsDigitalDirector(MatLeaveContract) at 1Milk2Sugars, you will lead the overall strategy, performance, and day-to-day operations of the agencys Digital department during a maternity leave coverage period of 1218 months, with the potential to transition into a permanent rolebasedonbusinessneedsandperformance.
Inthisrole,youwillactastheseniorleaderresponsibleforbothdepartmental oversight and key client leadership, ensuring the successful delivery of integrated digital, content, influencer, and paid media programs. You will guide a multidisciplinary team of digital strategists, account leads, and specialists, driving operational excellence, creative innovation, and measurable performance across all accounts.
ThispositioniscriticalinsupportingthecontinuedgrowthandscalingoftheDigitaldivisionaspartoftheagencysbroaderexpansionstrategy.
KEYRESPONSIBILITIES
DepartmentLeadership&StrategicOversight
- LeadtheoverallDigitaldepartmentstrategy,structure,andperformance,ensuringalignmentwithagencygoalsandgrowthplans.
- Serveasaseniorleaderwithintheagency,contributingtoagency-wideplanning,priorities,andoperationaldirection.
- Owntheevolutionofthedigitalserviceoffering,identifyingopportunitiesforinnovation,expansion,andcapabilitybuilding.
- Establishandmaintainbestpractices,workflows,andstandardsacrossalldigitalaccountstoensureconsistencyandexcellence.
- Leadcross-functionalcollaborationwithPR,Influencer,andCreativeteamstoensurefullyintegratedcampaigndelivery.
TeamLeadership&Development
- Lead,mentor,anddevelopateamofDigitalAccountDirectors/Managers,Coordinators,andSpecialists.
- Providecleardirection,structure,andaccountabilityacrossallaccountteams.
- Overseeworkloaddistribution,resourcing,andprioritizationacrossthedepartment.
- Driveperformancemanagement,coaching,andprofessionaldevelopmentplanning.
- WorkcloselywithHRonrecruitment,onboarding,andtalentdevelopmentprograms,includingupskillinginitiativesforthedigitalteam.
- Fosterahigh-performance,collaborative,andgrowth-orientedteamculture.
ClientLeadership&AccountOversight
- Actastheseniorstrategicleadacrosskeydigitalaccounts,ensuringalignmentwithclientbusinessobjectives.
- Overseeclientrelationshipsataseniorlevel,actingasatrustedadvisortoexecutivestakeholders.
- Providestrategicoversightonintegrateddigitalprogramsincludingorganicsocial,paidmedia,influencermarketing,andcontentinitiatives.
- EnsurestrongperformancemanagementacrossallaccountsthroughKPItracking,reporting,andoptimization.
- Leadorsupportkeyclientmeetings,quarterlyreviews,andstrategicplanningsessions.
- Identifyanddriveopportunitiesforaccountgrowth,retention,andexpandedscopesofwork.
Strategy,Content&CampaignLeadership
- Overseethedevelopmentandexecutionofintegrateddigitalstrategiesacrossallplatforms,includingInstagram,TikTok,Facebook,Pinterest,LinkedIn,YouTube,andemergingchannels.
- Leadcontentstrategydevelopment,editorialplanning,andcampaignroadmapcreation.
- Reviewandapprovestrategicrecommendations,campaignconcepts,andcreativeoutputspriortoclientdelivery.
- Ensurecontentandcampaignqualityalignswithbrandstrategy,performancegoals,andplatformbestpractices.
- Translatedata,insights,andanalyticsintoactionablestrategicrecommendations.
PaidMedia&PerformanceOversight
- OverseepaidmediastrategyandexecutionacrossMeta,TikTok,Pinterest,LinkedIn,andGoogleAds.
- Ensurecampaignsareoptimizedforperformance,efficiency,andROI.
- Guideperformanceanalysisandreportingtocontinuouslyimprovecampaignoutcomes.
- Partnerwithinternalspecialistsandexternalpartnerstomaximizedigitalimpact.
- WorkcloselywithSEOandanalyticssupporttoimprovefull-funnelperformance.
Operational&FinancialOversight
- Overseedepartmentresourcing,budgeting,andprofitabilityacrossalldigitalaccounts.
- Ensureaccurateforecasting,tracking,andreportingusinginternalsystems(e.g.Forecast).
- MaintainoversightofMSAs,SOWs,timelines,anddeliverablequalityacrossallaccounts.
- Identifyandimplementprocessimprovementstoincreaseefficiencyandscalability.
- Ensurestrongfinancialdisciplineacrossalldigitalmandates.
BusinessDevelopment&AgencyGrowth
- Support new business efforts, includingpitches,RFPs,andproposaldevelopment.
- ContributetothegrowthoftheDigitalserviceofferingandagencypositioning.
- Stayaheadofdigitaltrends,platformchanges,andemergingtechnologiestoinformagencyinnovation.
- DevelopthoughtleadershipandstrategicPOVstostrengthenagencymarketpresence.
- In this role, you will act as the senior leader responsible for both departmental oversight and key client leadership, ensuring the successful delivery of integrated digital, content, influencer, and paid media programs. You will guide a multidisciplinary team of digital strategists, account leads, and specialists, driving operational excellence, creative innovation, and measurable performance across all accounts.
- ThispositioniscriticalinsupportingthecontinuedgrowthandscalingoftheDigitaldivisionaspartoftheagencysbroaderexpansionstrategy.
GeneralResponsibilities
- Delegatetasks,manageworkbackschedules,andensuredeadlinesaremetacrossaccounts.
- Attendkeyclientmeetings,industryevents,andagencyinitiatives.
- CollaboratewithPR,Influencer,andCreativeteamstodeliverintegratedcampaigns.
- Maintainstrongrelationshipswithvendors,photographers,videographers,andmediapartners.
- Providestrategicinputtoagencymarketingandthoughtleadershipinitiatives.
QUALIFICATIONS&SKILLS
- 10+yearsofexperienceindigitalmarketing,socialmedia,orintegratedcommunications(agencyexperiencestronglypreferred).
- Provenexperienceinleadingteamsandoverseeingmulti-clientportfoliosataseniorlevel.
- Strongbackgroundindigitalstrategy,contentmarketing,influencermarketing,andpaidmedia.
- Deep understanding of platform ecosystems, including Meta, TikTok, Google, Pinterest, and LinkedIn Ads.
- Experiencemanagingseniorclientrelationshipsandexecutivestakeholders.
- Strongoperationalandfinancialacumenwithexperienceoverseeingbudgetsandprofitability.
- Excellentleadership,mentorship,andteamdevelopmentcapabilities.
- Strong analytical skills with the ability to translate data into strategic insights.
- Excellentcommunication,presentation,andstorytellingskills.
- Experienceworkinginfast-paced,high-growthagencyenvironments.
SipIntoSuccess:OurBlendedPerks&Benefits
- AwesomeLeadership:We'reallaboutcollaboration,creativity,andrespect.Ourvaluesincludeplayingnice,brewingbigandbeingdependable.
- Health&Wellness:Full-timepermanentemployeesgetmedical,vision,anddentalbenefitsafterthreemonths.
- ProfitSharing:EligibleforMerit+Bonusesafter1year.
- FlexibleWorkweek:Enjoyflexhourswithhybridoptions.
- HolidayChill:WeclosedownforapaidbreakduringChristmas(subjecttochange).
- WellnessPerks:PremiumCalmappsubscriptionandaccesstoPerkopolis.
- WorkfromAnywhere:Afterayearwithus,workfromwhereveryouwantforupto3weeks!
EQUALOPPORTUNITY
1Milk2Sugarsisanequalopportunityemployer.Wecelebratediversityandarecommittedtocreatinganinclusiveenvironmentforallemployees.Allqualifiedapplicantswillreceiveconsiderationwithoutregardtorace,colour,religion,gender,genderidentityorexpression,sexualorientation,nationalorigin,genetics,disability,age,orveteranstatus.
As part of our recruitment process, AI tools may be used to summarize interview discussions.
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Frequently Asked Questions
The role is a mat leave contract covering 12–18 months, with potential to transition into a permanent role based on business needs and performance.
Salary is listed as $102,000–$120,000 for the contract period.
This is a full-time role located in Toronto, ON.
You will lead the overall digital department strategy, oversee client relationships, drive integrated digital programs, guide a multidisciplinary team, and ensure performance and delivery across accounts.
You will lead cross-functional collaboration with PR, Influencer, and Creative teams to ensure fully integrated campaign delivery.
The role requires 10+ years in digital marketing or related fields, proven leadership of teams, strong expertise across digital strategy, content, influencer, and paid media, and experience managing senior client relationships and budgets.
Perks include flexible workweek with hybrid options, health benefits after three months, profit sharing after one year, wellness perks, and up to 3 weeks of remote work after one year.
