Head of Product

Location: 100% Remote
Industry: Direct-to-Consumer | Supplements | Functional Foods
Stage: Proven Market Leader | Innovation-Driven | Global Scale

We're looking for a rare hybrid: a strategic, insights-driven Head of Product who understands the science of dietary supplements and the commercial, competitive, and consumer landscape that drives long-term product success.

You will own the product strategy, portfolio direction, and insights engine behind one of the world's fastest-growing natural health brands. This role blends science, market intelligence, and strategic planning — working closely with Product Development, Marketing, Branding, and QA to build a multi-year roadmap that aligns with our mission and our relentless appetite for innovation.

Our customers are deeply loyal, our impact is meaningful, and your work will directly shape the future of our global product portfolio.

• Define and lead our multi-year product strategy aligned to brand positioning, science, consumer needs, and market opportunity.

• Translate insights into a clear product roadmap that guides R&D, marketing, and executive decisions.

• Identify whitespace opportunities and create new product concepts grounded in data and evidence.

• Shape and optimize our global product portfolio mix — reduce gaps, eliminate overlaps, and plan strategic SKUs.

• Oversee lifecycle management across all products, ensuring each formula evolves with market, science, and consumer needs.

• Build and adapt market-specific portfolios for new regions (US, AU, EU, APAC, UAE), considering regulatory constraints and local competitors.

• Conduct ongoing competitor audits to identify opportunities, threats, and emerging niches.

• Track category trends, ingredient movements, formats, and claims evolution across global markets.

• Convert intelligence into data-backed product briefs that inform R&D and innovation priorities.

• Collaborate with Marketing, PD, QA, Branding, and executive leadership to evaluate potential concepts.

• Create high-quality, research-backed product concept briefs to guide formulation and development work.

• Work closely with PD to ensure insight-driven NPD and strong product-market fit.

This role is ideal for someone who blends scientific understanding, strategic thinking, and commercial awareness.

You'll thrive if you have:

• Advanced market and data analysis experience in supplements, wellness FMCG, herbal medicine, or pharma-adjacent industries.

• Direct experience in dietary supplements — cosmetics or complementary medicine experience is a strong plus.

• Global market experience across multiple regions (USA, AU, EU, APAC, UAE preferred).

• Proven ability to turn trend and competitor intelligence into portfolio decisions and clear product roadmaps.

• Understanding of compliance frameworks (FDA, TGA, EFSA/ FSA, etc.) and how they shape innovation strategy.

• Strategic thinking across R&D, regulatory, marketing, brand, and commercial lenses.

Bonus if you have exposure to: women's health, botanicals, adaptogens, nutraceutical delivery systems, or functional foods.

• A strategic thinker who loves patterns, insights, data, and market intelligence.

• Deeply curious, commercially aware, and able to balance scientific rigor with business realities.

• Skilled at bridging science, innovation, consumer insights, and brand direction.

• Energized by building a global roadmap, discovering whitespace, and shaping a category-leading portfolio.

• Independent, highly analytical, and excellent at presenting insights to executive stakeholders.

• A brand customers love — tens of thousands of loyal fans across 34 countries.

• True innovation appetite — green lights for big ideas and the resources to execute them.

• High-performance team — low ego, high standards, and meaningful outcomes.

• Remote-first culture with speed, autonomy, and zero bureaucracy.

• Strong salary package & growth opportunities.

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